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“If they are the best, then we can learn a lot from them.” Perhaps this is the simplest and most understandable explanation of why it is important to observe and study your competitors. Reading other legal blogs is part of this strategy. In successful legal blogs, you can analyze the audience and its needs, get insights, find new interesting topics, ideas and ways of presenting the information. At the same time, you can see other people's mistakes and avoid them. For example, if the article received little traffic, then you will know that this topic is of little interest to the audience

Law firm advertising can be complex. The first thing that might pop up in your mind when it comes to advertising for lawyers is advertising online. However, the best results emerge from combined approaches, including both online and offline marketing. Obviously, the basics include analyzing your competitors, assessing your previous performance, and choosing the right marketing channels and budget.

Creating and maintaining a legal blog is not an easy task. On the one hand, it is necessary to write on complex and confusing topics related to legislation. On the other hand, blog articles should be simple and understandable to anyone without a legal background. Another problem is finding interesting and useful blog topics that will be of interest to the target audience. Then these articles will be actively read, and they will attract new organic traffic to your site. But choosing good lawyer blog topics is almost always a problem. Moreover, there is a need to take into account the specia

Where can you get attorney blog ideas? What to write about on the firm's website? What will grab the attention of clients? This kind of creative torment haunts everyone who at least occasionally updates the content on their website. Lack of good legal blog ideas often discourages blogging entirely. I hear this kind of complaint very often - “My competitors already have a civil law blog! What's the point in writing about this now?" Let me disagree with you. Roy Black and Mark Geragos are both American criminal defence lawyers, but they have different reputations, and each has become s

If you've decided to increase your law firm's presence on the Internet, then you definitely need to learn the term “keywords”. Regardless of which method of online promotion you choose, you will meet it along the way. Keywords are actively used in contextual advertising, website optimization, content creation, etc. Even if a digital marketing agency is responsible for your promotion, you will still hear about keywords regularly - when discussing marketing strategies and in the agency's monthly reports. Moreover, your advertising costs largely depend on which keywords will be used in pro

Most law firms today have developed a web presence to attract new clients. Some sparkle and shine, others languish and produce lackluster results. The distinguishing factor for many of these cases is the strategy they employ for the keywords they use on their respective web sites. The most successful employ specialized marketing firms, like Lasting Trend, to research the top SEO keywords for law firms to incorporate into their site. This leads to higher search rankings which, in turn, leads to increased organic traffic. Legal SEO is one of our areas of expertise at Lasting Trend. Contac

We have compiled a list of the best practices for a law firm website and examined the top ten law firm websites to see what makes them so effective. Learn what increases and decreases traffic, how to create the perfect layout, what details to include on the page, the basics as well as unique branding strategies. These are the tips for great law firm website design illustrated with real-life examples.

Is PPC for law firms effective or is it just a waste of money? The answer depends on how to use this promising marketing tool. Pay-per-click campaigns inform your potential clients about the company's services and benefits as soon as they Google a lawyer in their region.

In this article, we explain exactly how a good website can achieve these lofty ambitions. Additionally, we’ll cover all the features that should be a part of any lawyer web design. Read on for some pro tips to give your website that extra edge against your competition.

Are you looking for more clients to help grow your law firm? If so, it’s time to invest in law firm SEO and hire an expert in-house or online. A law firm SEO expert can ensure your website employs current strategies to get noticed online.