Law Firm SEO Services

If your Law Firm’s website doesn’t work as it should, if it doesn’t bring you clients, you need SEO services specifically designed for law offices. 80% of consumers look for services online, including legal services. Websites, like all marketing channels, should always bring return on investment. Websites are only working if they gain traffic and convert visitors to business activity, and they only attract traffic if they are effectively optimized.  

Lasting Trend marketing services offer effective SEO services for law firms. Websites optimized by professional SEO specialists often convert visitors to leads six times more often than unoptimized sites. Our strategic approach to digital marketing will improve your website’s performance and bring in new clients. 

Contact us to discuss how our law firm SEO services can help improve your law firm’s website. We look forward to talking to you about your digital marketing goals.

How Lasting Trend turns Digital Marketing Into New Clients

In the simplest terms, we believe that every dollar spent on SEO should return a minimum of double or triple the cost in new billables. Any SEO efforts that don’t meet these expectations are not worth doing. To ensure our law firm SEO services deliver this level of results, we analyze why a client’s present site isn’t working and customize a marketing strategy for each of our client’s specific needs and goals. We work to improve Google ratings, get you to the top of the organic Google search, and increase searcher click-through rates and engagement.

If Your Website Doesn’t Give Any Clients

While all marketing channels take time to produce results, if results never come or are much lower than expected, there are a few possible explanations. When lawyers turn to marketing companies not familiar with the law firm niche, problems in the following areas often interfere with SEO efforts.

We start by auditing your site looking for:

  1. Technical errors– The list of potential technical errors is long and complex and such problems often interfere with a website’s performance. Our experts can spot technical problems the average marketing person wouldn’t see. A simple example would be nonfunctioning internal links. We might discover internal links that don’t work properly and frustrate visitors. Once you get a visitor’s attention, Clickable links should work.
  2. Content – When written content, whether a snippet or a full article is poorly written or its appearance doesn’t entice search engines, your click-through rates will be poor. You won’t get traffic without great graphics, videos, and interesting articles. When the content is uninteresting, no one reads, interacts, or shares.
  3. External links– We often find links that are no longer valid, diminishing your chances of appearing high in a search. If the article has been taken down, for example, search engines notice and visitors are frustrated. Clickable links to poor-quality websites can also be damaging..

Contact Lasting Trend and ask for a free website analysis. It’s the first step towards maximizing your digital marketing investment. Our law firm SEO services experts understand legal marketing. 

If You Did Marketing and Didn’t Get Expected Results

After Lasting Trend analyzes your website and discovers what might not be working well, we create a custom strategy to improve your law firm’s website’s performance. Lasting Trend knows what steps to take to get your website to the top of the organic results when searchers use Google. As specialists in law firm SEO, we can get potential clients to visit and engage. Our services  build your brand and increase your ROI. Our law firm SEO experts design strategic campaigns that include:          

  1. Local SEO. Most law firms want business from their local area. We know how to optimize your site specifically for searchers within your city, state, or region. Law firms especially want clients from their own legal jurisdiction. Someone in Brooklyn wants a lawyer in New York and not Pennsylvania.
  2. Website optimization. We use techniques, tools and experimentation to improve your website’s performance. We understand what attracts search engines to a website and what keeps visitors on a site longer.
  3. Expert content. We provide professionally written, well-optimized content that’s interesting to searchers who are potential clients. We employ paralegals to write about what they know. People click-through to read the content and learn about your firm.
  4. Link building. Search engines love websites connected to other high-quality, high-traffic websites. Our professionals know where to find the best links and improve your search placement results.

You Don’t Have Time to Babysit Your Website

Lawyers and their staff have other responsibilities and can’t spend time monitoring and analyzing their websites. Because as a law firm SEO company, we understand how valuable a lawyer’s time is, we won’t waste it. Trust us to provide finely tuned legal marketing processes that work efficiently. Lasting Trend evaluates digital marketing, studies results data, and crunches the numbers. We continually adjust until your site performs how it should.

We provide optimized website content and links interesting to potential clients so that you can increase website traffic. You will grow and expand your business and increase ROI.

If You Have Marketing Department That Show Low Results

You may have great marketing staff or manager we can work with on your SEO needs.  If your marketing department’s results have diminished and their approach no longer seems as effective as it once was, law firm SEO experts at Lasting Trend can provide a fresh perspective. If your website does ok but you would like to see how good results can become great results, Lasting Trend’s law firm SEO services can help. 

We will work with your manager or team to analyze and improve their strategies. Lasting Trend does extensive competitor analysis, which helps to create a better marketing strategy. Our experience and knowledge allow us to solve problems specific to the legal niche.

Benefits of Working with Lasting Trend

Most SEO professionals serve a broad spectrum of industries. Because law firms are different from product distributors selling to retailers and waterproofing services selling to consumers, for example, it’s important to work with a professional law firm SEO agency. 

Most SEO professionals serve a broad spectrum of industries. Because law firms are different from product distributors selling to retailers and waterproofing services selling to consumers, for example, it’s important to work with a professional law firm SEO agency.
In-house Team
Lasting Trend
General SEO agency
Personal customer care
An in-house team uses 100% of their time to work on your content projects.
We work transparently so you, the client, can always see our work. Our handy dashboard makes following along easy. Each client’s assigned personal manager is responsible for the program’s results.
The client receives a dry, difficult-to-understand report once a month and can’t see the work in progress. Client feedback and suggestions get delayed and reviewed by several staff members before they can be implemented.
One client per market
Your in-house team will only work with you on your projects.
We never take two clients that will compete in the same practice areas and geo.
General SEO agencies take as many clients as they can.
Legal niche understanding
Normally, in-house team fully understands your niche and can see what keywords you need to rank for.
We understand how law firms work, and know what clients bring money. This solution makes our marketing more effective.
bring money. This solution makes our marketing more effective. General SEO companies aim their marketing channels at a broad audience rather than your specialties. As a result, people may call about issues you don’t deal with.
Brand Care
Your team will care for your brand as they understand benefits of it.
We understand the importance of a lawyer’s reputation and don’t use marketing that has the potential to hurt now or in the future.
When using a general SEO company, a lawyer may find that there are articles on his behalf that denigrate his knowledge of the law.
Email marketing
In-house team may not have enough experience to provide create working email markeitng strrategy.
We limit email marketing to spot mailings to select customer groups. We only send out what would genuinely interest them.
Mass mailings to all subscribers may lead to mass unsubscribe. You, therefore, lose them as potential future clients.
Expert content
Your team may create expert content, but they will ask to proofread and edit articles.
We have paralegals who write expert content. We won’t publish articles with legal inaccuracies.
Content written by copywriters who do limited research on the topic at the moment while writing it.
Monthly Investments
Based on the team size. Can be as low as $2500 for one intern-level full-time employee to $10k+ for a team.
Starting with $2999
Wide range of prices. From $500 (firms that most likely won’t deliver) to $50k (nationwide largest firms)

Why You Need An Effective SEO Campaign

We provide custom solutions for each client after studying the present site and learning about your firm’s specialties and goals. Lasting Trend’s solutions are specifically designed to bring in clients in your area, who need your specific legal services.

As a law firm SEO agency, Lasting Trend delivers results. We know a  lawyer’s reputation means everything and understand how important safeguarding is. We are careful to always market in a way that enhances your public image. Call or email to discover how our experts can improve your website. Let us get to know you and your firm so we can customize an SEO solution.

Client’s Experience with Our SEO

Learn what our clients say about working with Lasting Trend. Read about the results they got from working with a professional law firm SEO services company.

Law Firm SEO Pricing

Instead of charging you for the time we spend setting up a team and designing your marketing strategy, we charge based on the results of our work.

SEO Service

Smaller Websites With 1-5 Services
  • Technical & Mobile SEO Checkup
  • On-site SEO
  • Niche Keyword Research
  • 4 Content Scripts
  • Basic Link Building
  • Keyword Position Report

360° Marketing

Websites With 6-30 Services or E-commerce
  • Everything from Starter Plan +
  • UX, UI Design
  • Advanced Link building
  • Local SEO
  • Email Marketing
  • Social Media or PPC Management

Enterprise SEO

from $10,000
Multi-site Projects or Large E-commerce
  • Everything from 360 SEO Plan+
  • Sales Funnels
  • Satellite Website Networks
  • Multi-Channel Paid Ads

Get Results About Our SEO Company For Law Firms

Look at how we have improved website ratings and performance for a firm like yours. We increased organic search traffic results by 50-fold for a New York law firm. The law offices of Yuriy Moshes is a successful law firm, but they couldn’t understand why they had no leads through the website and came to us for help.

a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools

After doing marketing research, studying their competition, and doing a content audit, we knew we needed to work on keywords specific to discrimination lawsuits.  We changed how content was divided to increase the frequency of some underutilized secondary keywords. We also added some blog articles that allowed us to add more of these words. Because we understand law firm SEO, the results were astounding.

Read the full case study here.

Get a Free Consultation on Law Firm SEO

After our free consultation, you will understand why your website isn’t performing and how we can help.  Our law firm SEO services succeed by working closely with you and your staff. The more we know, the better our strategy will be. Effective SEO should bring you money, not cost money or give you headaches. Stop babysitting your marketing campaigns. Leave it to law firm SEO experts at Lasting Trend. Contact our law firm SEO services company today.

Lasting Trend