SEO For Personal Injury Lawyers

If you have ever tried to provide contextual advertising for personal injury lawyers, you already know how difficult it is. Personal Injury is a very competitive type of legal practice, and the cost per click is very high here.

Even if your law firm has a big advertising budget, you want to find other ways to promote yourself and get clients, right? In this case, you should pay more attention to personal injury lawyer SEO.

High-quality optimization will allow you to promote your site in the Google rankings. Thanks to the first positions in the organic SERPs, your online platform will have a higher conversion rate, your audience will grow, and as a result, you will get more leads. It means that you will achieve your desired goal for less money.

Of course, there are difficulties along the way, but the digital marketing agency Lasting Trend will help you get around these pitfalls.

How We Do Personal Injury Lawyer SEO

We should start our detailed discussion by saying that SEO is a long game. If some marketers promise you results in a few weeks or a month, they are deceiving you. Lasting Trend works with its clients honestly, and we warn you right away – you will have to wait a few months or even half a year before you get the first results. It doesn’t work otherwise.

However, SEO has an important advantage – the effect after optimization lasts a very long time. The fact is that when you turn off PPC, you immediately disappear from the client’s field of vision, but thanks to SEO, your content and backlinks are saved almost forever.

The question is how thoughtfully do you optimize the site, what tools do you use, do you take into account the specifics of your industry, etc. Lasting Trend has been cooperating with law firms for more than five years, promoting them on the Internet. In particular, the agency develops and optimizes websites for them, creates content, conducts advertising campaigns, and much more. We are ready to share our experience and knowledge so that you can succeed in your niche.

Content Creation

All content that we create on the legal site is designed to perform specific tasks. We do not just tell people about a law firm or its services, but we convince people to take specific actions – leave a request for a consultation, order a service, etc.

For this reason, we strictly adhere to the principle that for each service that a personal injury lawyer offers, there should be a separate page. For example:

  • Car Accident Lawyers;
  • Bus Accidents;
  • Pedestrian Accidents;
  • Motorcycle Accidents;
  • Truck & Tractor-Trailer Accidents;
  • Bike Accidents;
  • Swimming Pool Accident and Drowning Lawyers;
  • Fires, Explosions & Electrical Accidents;
  • Aviation Accidents;
  • Dog Bites, etc.

As you understand, this list can be much larger or have other items. But in any case, each of these services must be described in detail so that clients clearly understand what kind of assistance they can receive from a lawyer.

We harmoniously enter the necessary keywords into all these articles, and then such content helps to promote the site in search engines. For the same purpose, we use other types of content – blogs, news sections, cases, etc.

On-site Optimization

However, before we get into content creation, we do a lot of upfront work. In particular, this is on-site optimization. It consists of several stages.

  1. Creating an optimal site structure. We develop the structure in such a way that the site is convenient to use for both the audience and search robots.
  2. Optimization of title tags. One effective formula for service pages is “lawyer (attorney) + area of ​​practice (service) + city”. For example, “car accident lawyer in chicago”.
  3. Meta description optimization. Typically, a meta description includes a location, a keyword, and a call to action.
  4. Speeding up the site. With the help of special tools, we check the speed of the site and fix problems that make it difficult to load pages.
  5. Optimization of internal links. Our SEO specialists create a whole network of links that simplify site navigation, and also positively affect the speed and depth of site crawling by search robots.

Each of the listed items is a complex technical work that requires a lot of experience, highly specialized knowledge and a whole set of tools. Therefore, never give this stage of work to beginners and inexperienced employees.

Local SEO

When setting up any PPC campaign, you will definitely notice one pattern – the more accurate your keywords are and the more accurate your localization is, the more each click will cost you. Why? Because localization helps to weed out inappropriate traffic and increase conversion, you will have to pay for this result.

On the other hand, local SEO can also drastically increase your site’s conversions, and it will cost you significantly less. How can you achieve this goal?

To set up local seo for personal injury lawyer, you can use the following tools:

  1. With Google My Business, you can make it easier for users of the search engine and Google Maps to find information about your business.
  2. The Bright Local tool monitors and provides daily reports on changes in Google’s local search results.

Our SEO experts also recommend not forgetting about localization when optimizing each page of the site. For example, when composing title tags, always include your city. At the same time, don’t focus on several geographic regions on one page – it is better to create a separate page for each geographic region.

Link Building

Links are at the heart of the Google algorithm and are one of the key methods of getting from one website to another around the world.

There are many ways to get links in SEO:

  • manual registration of a law firm in maps, catalogs and other platforms with the possibility of placing links;
  • guest posts, i.e. placement of articles on thematic or news sites;
  • reviews and links on thematic forums and review sites;
  • automated link exchanges, etc.

News is a very effective way to get links for personal injury lawyers. Attorneys can comment on various incidents to various media outlets. For example, to explain the rights of people injured in an accident or during a fire at a factory. If a lawyer gives comments on online media, the publication may include a link to the law firm’s website.

Our Personal Injury Attorney SEO Process

The period of the COVID-19 pandemic has shown how important digital marketing is for the modern world. Many companies have been able to maintain their business by moving to online customer service. Law firms, which previously preferred to work only offline, have become much more active in moving to the Internet too.

However, having a website does not guarantee you new customers. You need to make your law firm visible on search engines.

seo for personal injury lawyers

Have you ever checked where your site is on Google? Try typing several keywords related to your activity into the search bar one by one. For example, personal injury lawyers, personal injury lawyers, personal injury lawyers near me, bike accident lawyers, etc. If you are not on the first page, you need to urgently order a personal injury lawyer SEO service to promote your site.

Digital marketing agency Lasting Trend is ready to help you with this. Our team has extensive experience working with law firms, so the entire SEO process for personal injury lawyers is well established. It consists of several main mandatory steps, which we will now discuss in more detail.

Research & Strategize

So, the first stage is a deep research of the market and the main competitors in your niche. Why is it important?

The fact is that your competitors have already gone through the process of trial and error, working online. We can study and use their experience to save your resources.

For example, this analysis will allow us to find out:

  • which pages of sites receive the most traffic;
  • what keywords are the main on these sites;
  • what market share do you and your competitors occupy, etc.

In general, the analysis allows you to find out the strengths and weaknesses of competitors, and then use the data obtained to develop a strategy for promoting your site. At this stage, we can evaluate the overall scope of work, approximate budgets and the timing of reaching the TOP in the Google rankings.

Audit & Improve

Website audit is another stage of work that is necessary before SEO optimization begins. Moreover, the audit is carried out both for long-running sites and for new online resources. It will allow you to identify and correct existing errors, and later you can quickly break into a leading position in Google.

Website audit can be divided into several types:

  • technical;
  • search;
  • content analysis;
  • usability analysis.

With complex SEO website promotion, all types of analysis are used. We advise you to audit the site at least once every six months. In this case, any errors will be detected and corrected in time. Lasting Trend conducts site audits for its clients for free.

Build & Boost

Now, having all the necessary statistics, a clear plan and a development strategy, we can start developing web design and SEO for personal injury lawyers.

Thanks to the experience and coherence of the team, Lasting Trend always shows the high efficiency of its work. For example, in two years of cooperation with our client, the New-York based law offices of Yuriy Moshes, we increased the site’s organic traffic by 50 times. Lasting Trend is confident in the result, which is why we provide a guarantee for our work, and every month our customers receive detailed and transparent reports.

Of course, you may ask what criteria you can use to track SEO performance. Here are some of them:

  • growth of targeted traffic;
  • quality and quantity of backlinks;
  • website conversion growth;
  • site conversion cost;
  • the cost of each lead, etc.

Please note that if your contractors do not provide you with such data in their reports or the statistics look very confusing and incomprehensible, there is a risk that they want to deceive you.

What Can You Expect From Our SEO Agency

Website optimization and getting free organic traffic from search engines is one of the key digital advertising channels for any business, including law firms. SEO for personal injury attorneys has a higher level of complexity due to a lot of competition. Therefore, to achieve your goals, you need a strong team of marketers and SEO specialists.

Lasting Trend offers its clients a full range of services necessary for the online promotion of a legal website. Already at the first stages of our cooperation, you will receive:

  • free site audit;
  • consultation of our experts;
  • conclusion of an SEO expert on your project;
  • recommendations on SEO promotion strategy;
  • our offer with the cost of services and guarantees.

Only after agreeing on all the details, we will begin to implement the plan, but you will be able to control our work at every stage.

SEO Discovery Consult

One of the types of support Lasting Trend provides is SEO consultation for personal injury lawyers. This is a service that will help you act competently and confidently when promoting your site.

SEO consulting is a great opportunity to save valuable time searching and verifying information from the Internet. You can seek advice and assistance directly from our promotion specialists. They will study the specifics of your problem and give clear recommendations for solving it.

Most often, website owners turn to us in such cases:

  1. the website worked without technical support and there is a need to start promotion from scratch;
  2. the website is optimized, but its positions are not growing;
  3. the website has not yet been created and its structure needs to be correctly formed;
  4. it is necessary to check the work of full-time SEO specialists;
  5. the website owners have decided to carry out SEO promotion on their own;
  6. the website owner has a specific SEO question.

To get advice on the site, you should make a list of your questions in advance. In this case, you will receive complete and competent answers and find a solution to your problems.

Execution And ROI

If you decide to hire a marketing agency to promote your site, you probably want to know what kind of result you will get. First of all, you will be interested in several questions:

  • How much do website promotion services cost?
  • How effective are these services? What is the result of my law firm’s investment in the site?

Ideally, the amount of your profit should exceed your costs for an advertising campaign. In other words, you want to get a positive ROI from your investment.

For some ad campaigns (such as PPC), calculating return on investment is quite simple. But with SEO, the situation is different. How to calculate profit here? It is more difficult to do but still possible.

SEO effectiveness largely depends on the reasons for which you are optimizing the site and what goals you want to achieve. For example:

  • increasing brand awareness;
  • new leads;
  • increase in sales and revenue;
  • more phone calls, personal visits.

In each of these cases, ROI is estimated differently, and you will get a different result.

If you want your company to have the maximum profit from advertising campaigns, contact the digital marketing agency Lasting Trend. We provide the first consultation free of charge.

Initial Call & Fit-Finding

The legal profession usually has little connection to modern technology, so personal injury lawyers know very little about SEO and digital marketing. No wonder they have a lot of questions when they think about promoting their websites. However, without having enough experience and knowledge, it is difficult for them to quickly find exactly the digital marketing agency that is suitable for the quality of service and cost of services.


Trying to find the right contractor, they are forced to monitor many companies and talk to a large number of marketers. This can be quite stressful. Lasting Trend understands this and goes out of its way to help law firms.

Already during your first call, we are ready not only to tell you in detail about our agency and our services, but also to answer many questions about promoting your site. That is why we recommend that you make a list of topics in advance that are important to you and that you would like to discuss. You can tell us about the purpose of your website and what you expect from this project.

The Lasting Trend team has been working with law firms for a long time, we understand all the specifics of this industry, so we can provide useful recommendations at the preliminary stage. We will be happy to explain to you the principles of online promotion and ways to solve your problems. We remind you that we provide the first consultation free of charge.

Customized Proposal

“We are looking for an individual approach to each client” – this phrase is often used in marketing. But in this case, it is very important and appropriate.

For example, when developing a web design, you can use existing templates and this will help you save money. But when optimizing a site, this approach can be detrimental to the site and lead to failure.

SEO is a very complex process where the smallest details must be taken into account. Any settings should be made only if there is data about the company, competitors, the entire industry, etc. Choosing the right keywords is important for SEO. For instance, if the site was created for a personal injury attorney, the semantic core should be associated with this particular type of legal practice.

That is why Lasting Trend first conducts detailed analytical work and then offers the client a detailed plan for further work. In each case, the client receives a unique marketing strategy that is unique to that law firm.

Personal Injury SEO Pricing In New York

The cost of services is one of those questions that customers ask us first. Marketing agency Lasting Trend from New York has several offers for its clients, where the list of services and the total cost are indicated. If the client needs some more help, we are always ready to discuss all possible support options. It can be web design, SEO and other services for personal injury lawyers.

The cost of SEO services depends on several factors:

  • dimensions of the project;
  • competition in a niche;
  • the technical condition of the site;
  • the number of specialists that are needed to implement the tasks, etc.

Is it possible to reduce the budget of an SEO project? This is another popular question. Of course, this is possible if you reduce the number of tasks. Or do some of the work yourself. For example, some lawyers prefer to create content for the site themselves.

a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools

However, be prepared that in any of these options, the quality of work may suffer. Weigh the pros and cons before making a final decision. Better consult with Lasting Trend marketers. They will select for you the best option for solving problems within your budget.

Why Choose Us

Before ordering a website SEO, personal injury attorneys should study in detail all the possibilities and offers of contractors. The Lasting Trend team is not afraid of such a comparison, as we have some advantages.

  • Experience. Our SEO specialists and marketers have been promoting legal websites for more than five years and are well aware of the peculiarities of this niche.
  • Prices. Lasting Trend offers a detailed quote listing all services. The client always clearly knows how much he will pay next month for optimizing his site.
  • Free services. You can get a free first consultation and site audit.
  • Content marketing. We have a large team of not only professional copywriters but also paralegals who know the law well and write articles on various legal topics.
  • Flexibility. We monitor and analyze every stage of our work. It allows us to adjust strategies in time and change them to achieve maximum results.

We are focused on the high achievements and success of our clients. At the same time, we are always responsible for our work.


SEO website promotion is an important part of business development. An increasing percentage of sales are moving online. The Internet and modern technologies are becoming an integral part of any marketing strategy. The provision of legal services is no exception here.

According to experts, site owners need to optimize their resources on an ongoing basis, as well as regularly revisit their marketing plan.

SEO optimization is for those who:

  • already has a website, but does not see real profit;
  • wants to bring the site to the TOP-10 search engine results;
  • wants to update the website and fill it with useful thematic content;
  • pays too much for contextual advertising, but gets few customers.

The Lasting Trend team will optimize your website and promote it to the top in the right cities thanks to local seo for personal injury lawyers. We will improve usability and take into account the latest requirements of search algorithms. With our help, you will be on the first page in Google.

What Our Clients Have To Say

Testimonials and Reviews


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Contact Us – We’re Ready To Work With You

You should understand that SEO website optimization is only one of the stages of website development. Successful promotion of your online platform requires a whole range of works that are closely related.

Lasting Trend is ready to help you at any stage of website promotion. To do this, you need to contact our team and inform us about your desire to cooperate.

You can do this in several ways:

  1. Call 212-506-0776.
  2. Write an email to
  3. Leave a request on the site.

Unlike many other agencies that work with a stream of clients and devote no more than 2-3 hours a week to each, we provide clients with a full service. It means that you will receive maximum attention from our specialists at any time you need. We always meet deadlines and value the time of our clients. Contact us!

Frequently Asked Questions

How Does SEO For Personal Injury Firms Work?

SEO is a way to get more visitors to your site and improve search engine results. SEO optimized websites generate more traffic to your site on Google and, in turn, generate more leads and sales for your services.

In short, SEO helps people find your site and your law firm. Without SEO, search engines will not be able to find your online platform, and all your hard work will be in vain.

A comprehensive service for SEO optimization and website promotion includes many stages:
– Development of a strategy to promote the site.
– Analysis of competitors in personal injury practice.
– Compilation of the semantic core of the site, with all the thematic requests of users.
– Deep site audit and error detection.
– Internal site optimization: site structure correction, content creation, etc.
– Technical optimization of the site with extended terms of reference for the programmer.
– External site optimization, link building, crowd marketing, work with PR resources and much more.
– Usability testing with subsequent corrections and recommendations.
– Link building.

Of course, this list is incomplete. Each stage listed consists of many smaller types of work that can have a huge impact on the ranking of the site in the future. Therefore, trust the optimization of your site only to professional digital marketing agencies.

Lasting Trend guarantees you the result of your work and provides a detailed report on the work done at each stage.

Why Does SEO Matter For Personal Injury Attorneys?

Studies show that the number of people who are looking for lawyers on the Internet, rather than asking for recommendations from friends, is increasing. Especially when it comes to some very personal issues. Health problems and physical injuries can be one such sensitive topic.

Usually, people enter simple words into the search bar – “best personal injury lawyer in New York”, “personal injury attorneys near me”, etc. Google lists the top results and users choose what to click on. Such a search is called organic because the results are not affected by ads. Organic search traffic is one of the most effective ways to generate leads.

Approximately 25% of people who start searching for a lawyer on Google call one of the first three results on a page. It means that being on the first page of a search is very important for any site. However, for personal injury lawyers, this is a very difficult task, since the competition among them is incredibly high. Without SEO optimization, it is impossible to get into the TOP-10 Google.

For some niches, 6-9 months is enough to achieve the first sustainable results, which then only need to be maintained. But in SEO for personal injury attorneys, you can never relax. Work to improve the site should be ongoing. In particular, lawyers need to maintain a blog on the site and update the content.

What Can You Expect From Our SEO Agency?

Website optimization is a complex process where you can encounter pitfalls at every step. To get around these obstacles and achieve a good result, you need to seek the help of an SEO agency that will take responsibility for online promotion and work in other areas of Internet marketing.

Lasting Trend is a digital marketing agency that will help you get to the top of Google. Here are the characteristics that will help us with this.

1) Expertise and experience in the personal injury niche.
We have been cooperating with law firms for more than five years. We understand the specifics of the industry. This experience helps us to solve any tasks related to the promotion of legal websites faster and more efficiently.
2) Cost of services.
Lasting Trend performs a website audit and the first consultation for clients free of charge. Even before the conclusion of the contract, customers see our price list and know how much our services cost. In the future, the work plan is agreed in advance, taking into account the financial capabilities of the client.
3) Complex of services.
The Lasting Trend team includes SEO specialists, programmers, designers, marketers, content managers, etc. Thanks to this, we can perform a full range of services related to the promotion of your site.
4) Regular reporting.

The presence of transparent project reports allows you to compare the results at each stage. Working with Lasting Trend, you will receive detailed reports on a monthly basis.

Lasting Trend is a transparent and open relationship partner that can increase your online presence and grow your business.

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