Legal SEO That Drives Growth

You acknowledge your law firm needs to onboard new clients to survive and grow. But you don’t know what to do to get more people through the door.  Well, the good news is that SEO can help take your firm where you need to be. The bad news is that legal website SEO isn’t magic; rather, a data-driven science.   

So while you need an SEO expert in your corner, you can’t afford to pick just anyone. You want an SEO expert who understands legal SEO and has successfully implemented custom and calculated strategies.

Lasting Trend is here to save your day. Here’s what we offer and can do you’re your legal business.  

We’re here to Support Your Practice

Despite being a science, Legal SEO is an art as well. As such, the techniques can be highly subjective and success dependent on trial by fire. But this doesn’t mean SEO is without basic principles and practices necessary for success. 

For the most part, these principles are technical, and lawyers who’ve tried to DIY their site’s SEO without experience have failed. On the other hand, lawyers who contract cheap SEO services are frustrated with their lack of communication and delivery. 

legal search engine optimization

Lasting Trend understands the pain in finding the best legal website SEO agency and strives to offer nothing but the best. We apply proven techniques to offer the following services to your law firm business. 

Increase Traffic

Increasing traffic and visits to your website increase your conversion numbers. Conversion numbers are key to the success of legal online marketing and law firm goals. You get to share your brand, build relationships and leave lasting impressions on potential clients. You can nurture these leads by solving their immediate problem and ultimately selling your service and growing your legal business. For higher conversion rates, Lasting Trends focuses on getting your company quality traffic. 

Get Found by your Ideal Customers

Most lawyers have a problem identifying their ideal customers. On the other hand, some avoid narrowing down because they think it’ll reduce their exposure. While targeting every demographic might seem ideal, narrowing and determining your ideal customer improves brand exposure. It’s easier to sell to an audience whose problem you solve directly than explaining your business and services to new customers. 

We’ll help you describe your ideal customer persona based on their likes, dislikes, challenges, fears, drive, experience, where they spend most of their time, goals, and more. 

Strengthen Brand Awareness

Brand awareness is the foundation of any legal marketing plan and is crucial to acquiring customers. It points to people’s ability to recognize and recall your business. With strong brand awareness, your law firm remains at the top of the mind of your target demographic. If people know your business exists and are comfortable and familiar with it, they’ll choose you when they have to decide between you and a competitor firm. 

We use professional marketing tools and use multiple marketing channels where your target demographic spends time in. Lasting Trend is skilled in communicating the same message efficiently through paid advertising and general SEO for legal office. 

Grow your Customer Base 

Your customer base refers to loyal and engaged customers. Clients who consistently engage with your legal brand and fit your target market form the customer base. They may be loyal because you offer a service they need, your business message resonates with them.

Growing your customer base helps maintain sustainable growth. We’ll help do this by promoting your site and business on social platforms and keeping the web content fresh.

Legal Services We Provide

We offer comprehensive and full-circle SEO services to our clients. We’ll handle all your SEO needs and help you reach your goals. Here are some of the SEO for legal office services our team provides.  

Digital Marketing Strategy

A legal digital marketing strategy is a plan that helps your law firm attain specific goals through preplanned marketing channels. Before starting our SEO strategies, we consult our clients to understand their business needs and goals to create a custom strategy. 

The strategy we develop gives clear and strategic goals and makes resource allocation easier. Aside from this, our digital market strategy will:

  • Help you better understand your market share without under/overestimating the demand for your legal services. 
  • Help you develop a unique and effective value proposition to differentiate yourself from the crowd. 
  • Help you understand customers. Understanding your target audience requires a lot more than analytics. It calls for the implementation of other forms of site feedback tools to determine and address weak points. 
  • Prevent time and resource wastage and duplication. 

If your site traffic has plateaued, Lasting Trend will breathe new life into your SEO and marketing efforts. 

Keyword and Competitor Research

By now, you are used to competition. As a serious entrepreneur, you’ve probably researched their services and evaluated their marketing strategies. But have you spent time analyzing the keywords they rank for in both paid and organic search? 

Competitor keyword research and analysis sheds more light on competitor strategies. It also helps you identify keyword and legal blog content gaps you can use to outrank them and drive more leads to your site. 

While there are decent keyword research tools you can use for competitor analysis, Lasting Trend prefers premium tools. Though these tools ultimately serve the same purpose, we’ve noted different products are great for different people. Some are ideal for SEO newbies, others great for content creators, and others for professionals and complex SEO. 

After defining your needs and goals, we’ll recommend the best tool to achieve fast results.  

1st Month
  • Finding “low-hanging fruits”to get SEO boost
  • Site analysis
  • Niche research
  • Competitive analysis
  • Brainstorming and strategy approval for 12 months
2nd Month
  • Developing traffic growth strategy
    • - Content Plan
    • - Link Building
    • - Technical SEO
  • Development of reporting system and proper analytics setup
3-6 Months
  • Implementing customer growth tactics
  • Blogging
  • Webmasters outreach
  • Search and/or social ads
  • Strategy correction based on the first dataset
6-12 Months
  • Sales Grow - your investments are starting to pay off
  • Conversion rate optimization of landing pages
  • Email newsletters
  • Sales funnel optimization
  • Marketing strategy review and development for the next 12 months

On-Site and Technical SEO

SEO has several layers and aspects. On-site and technical SEO is essential and should be taken seriously from the start. Technical SEO involves improving technical parts of the site, while on-site SEO for legal practice involves optimizing specific aspects of your site. 

Technical SEO helps increase readability for Google and makes it easier for it to understand what your site is about. To improve technical SEO, we work on the following aspects:

  • Site architecture: site architecture relates to the structure of site pages and how they interlink. 
  • XML Sitemap: An XML site is a list of pages on the site. It’s a good way of keeping your site organized. If it’s organized, it’s not necessary. 
  • Mobile-friendly: Mobile SEO legal ensures your site looks great when visitors access it from mobile devices. 

While technical SEO improves the entire site, on-site SEO improves individual page ranking. We employ several techniques to improve it, including: 

  • Using target keywords
  • Optimizing titles
  • Creating SEO friendly URL
  • UX signals
  • Using EAT (Expertise, Authoritativeness, and Trustworthiness)

Local SEO

Local SEO is the process of increasing online visibility for law firms to their immediate community. They are ideal for law firms with physical locations. Google My Business is an essential local SEO strategy. 

Lasting Trend will optimize your GMB listing well and ensure you rank highly in your region. We employ strategies that target relevance, distance, and prominence. Moreover, we provide localized content and collect positive reviews for the law firm to improve its Google ranking. 

Professional Content Creation

Content is a King and is a connector. When a client is researching and wants to gain more insight, long for informational content on your site will educate them. It’ll also position you as an authority in the space. When a client is ready to compare law firms and hire legal services, reviews, testimonials, and verdict pages will inch them closer to you. 

Lasting Trend offers quality and valuable content in different forms. Our content is tailored to different audiences in different phases of the buying cycle to improve success. 

Building Brand Authority and Awareness

Brand awareness refers to how familiar your target audience is familiar with your brand. Do they recognize it? Brands that have high brand awareness are considered popular, buzzworthy, and trending. Creating brand awareness is key to promoting your legal services in the early stages of your business. 

Brand awareness is important because it develops trust, builds brand equity, and creates an association. We build brand awareness and authority by creating relevant content, through legal social media marketing, sharing testimonials and reviews, and adding appropriate call-to-action. 

Tracking and Reporting

SEO tracking and reporting are crucial and have numerous benefits in addition to improving site ranking. We believe in transparency and progressively improving SEO tactics for best results.  

We offer detailed reports that shed light on strategies that are working and those that aren’t. We’ll explain the progress and recommend different strategies that will complement the already working strategies. 

Continuous SEO strategy improvement and adjustment are necessary because SEO is ever-changing. Google algorithms update every so often that affect ranking and necessitate changes. It also helps to save resources and time. 

Our Legal Search Engine Optimization Process

Our Legal SEO process helps us set the stage for a successful Legal SEO project. It helps us create a custom solution perfect for your business, culture, and goals. The process is tested by fire and has worked for our past clients operating in competitive cities and markets.  

Discover Your Business

Before we implement SEO strategies, we seek to understand your business. We consult with you to understand your unique value proposition and understand your targets and goals for your business. The information from our consult helps us develop a custom legal search engine optimization solution for your business. 

Keyword Research

Keyword research is key to the legal industry. We use high-end tools to perform competitor research. Also, we use tips and tricks from experience to find low-hanging keywords that help generate results faster. 

Our keyword research process reveals what the site is missing and sheds light on the content styling that’ll work wonders.

Optimization Process

Running and implementing SEO campaigns takes more effort than simply keyword stuffing. We take time to apply our techniques and allow it some time to generate results. We explain what we do, why we do it, and the results we expect during the optimization phase.  

Monitoring and Reporting 

SEO reporting is key in forming a successful SEO strategy. We collect the correct data using premium monitoring tools and generate easy to understand reports showcasing the progress. We review the report with you, explain working strategies and those that aren’t. 

Continual Improvement

Following our report and evaluation, we’ll adjust the custom SEO strategy to boost the results. Continuous improvement is crucial and necessary to adapt your site to the ever-changing SEO environment. The improvements support working strategies to yield even better results.  

Why Choose Us?

a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools


SEO Service

Smaller Websites With 1-5 Services
  • Technical & Mobile SEO Checkup
  • On-site SEO
  • Niche Keyword Research
  • 4 Content Scripts
  • Basic Link Building
  • Keyword Position Report

360° Marketing

Websites With 6-30 Services or E-commerce
  • Everything from Starter Plan +
  • UX, UI Design
  • Advanced Link building
  • Local SEO
  • Email Marketing
  • Social Media or PPC Management

Enterprise SEO

from $10,000
Multi-site Projects or Large E-commerce
  • Everything from 360 SEO Plan+
  • Sales Funnels
  • Satellite Website Networks
  • Multi-Channel Paid Ads

What Our Clients Think

Testimonials and Reviews


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What Are Some Benefits of Legal SEO Services?

Aside from increasing law firm rankings in search results, SEO improves site traffic, generating more leads and improving conversion. Moreover, Legal Search engine optimization services help you outrank the local competition, collect positive client reviews, save on ad spend and time.

What Type of Law Firms Do You Provide SEO Services For?

Whether your legal practice focuses on family law, commercial law, or media law, our SEO strategies will work wonders for your practice. We’ll help you improve your local search ranking and build solid brand awareness and authority.

How Much Legal SEO Services Cost?

We don’t take a one-size-fits-all approach. Our Legal search engine optimisation services costs vary depending on client needs, goals, and resources. Typically, it ranges between $2,000 and $10,000. Smaller markets with lower competition cost less, while firms operating in larger cities and competitive practices cost more.

Contact Trusted Legal SEO Specialist Now

Tired of babysitting your website and dealing with SEO agencies that overpromise and underdeliver, Lasting Trend is here to save your day. We understand the legal niche and have built efficient SEO strategies that we’ve proven yield results. Give us a call today for a quick consult on the best SEO approach to take, and let us bear the burden of carrying your site to the Promised Land. 

Lasting Trend