Technical SEO Services

On-Page SEO: Easy and Effective with Lasting Trend

Search engine optimization isn’t easy. When you take into account the technical foundation of your website, it becomes a challenge even for tech-savvy specialists. This is why every business with a site needs on-page SEO help from a digital marketing agency. After all, it can mean the difference between a high-ranking website and one that doesn’t rank at all.

What Is Technical SEO?

Technical SEO relates to all activities around on-site technical elements and making sure they are optimized for search engine visibility. This process is necessary for creating the best possible marketing environment for your content and links.

If you compare digital marketing with building a house, then a technical SEO agency’s job is to build a solid foundation.

Perfectly Optimized SEO Page Features

What does a perfectly optimized SEO page look like? We’ll look at the characteristics based on the biggest on-page factors that affect search engine rankings:

  • Page speed – It has been a direct ranking factor ever since Google’s Algorithm Speed Update. It also affects rankings indirectly: through user experience, bounce rate, and dwell time.
  • Crawlability and indexability – For an optimized page, you should eliminate technical SEO issues that prevent web crawlers from easily accessing and indexing the content.
  • Links – If your website is strong in technical SEO areas, your link building campaigns will perform well in regard to the quality and quantity of backlinks.
  • No duplicate content issues – Each content piece should be located at a unique website address.
  • Security (SSL certificate)  – According to Google, website security is a top priority in SEO work.
  • Structured data – Even though it’s not a ranking factor, it helps with on-page optimization by helping Google to better understand the page content and rank it higher.

SEO development services at Lasting Trend are the best way to fix the issues that are hindering your performance. It’s time for your business to benefit from our cutting-edge SEO campaigns and industry-leading technical expertise. Let’s start your website’s search engine optimization today!

Why It Is Important

Eliminating technical SEO issues is a great way to improve organic traffic on your website.  Businesses shouldn’t make the mistake of ignoring technical SEO factors – they have the potential to get more potential customers or cut them off completely. You should be especially diligent about avoiding crawl errors in the sitemap. In other words, unattainable content is your website’s worst nightmare.

What Happens to Sites with Bad Optimization

With Google’s frequent algorithm updates, it can be hard to keep track of everything. At this point, there are more than 200 unique ranking factors. As soon as you violate any rule, the algorithm will quickly pick it up. If it’s a particularly severe violation, your website will be punished.

Technical SEO issues can lead to a loss of a quality ranking signal, which can result in declined rankings. This might lead to a position loss in the search page results. And as you can guess, the lower your website shows up, the fewer people will visit it. Over time, it can negatively affect your company as a whole. For example, you will miss out on potential clients because your page wasn’t displayed to them.

Google’s algorithm can also spot more serious violations, and your website can even get temporarily or permanently removed from its index and search results.

Regardless of the type of problem you’re dealing with, we’ll provide you with needed assistance and set your website back on track. See our results from our previous projects.

If you need any assistance with technical SEO analysis, don’t hesitate to contact Lasting Trend New York for a consultation. We work closely with each client and help them find unique opportunities to get a competitive edge.

Please get in touch with our technical SEO specialists straight away, and you will see improvements in traffic in months!

Elements that Help with Optimization

You already know the characteristics of a perfectly optimized SEO page. Now, the question is: How do you achieve that? There are numerous SEO tools and techniques, but for the purpose of this article, we’ll stick to several of them.

Site Speed

It doesn’t mean that a fast-loading site will instantly rank you at the top of Google’s first page. However, it’s a big contributing factor for your organic traffic and accounts for many technical SEO issues.

SSL Implementation

Since security is one of the technical SEO factors, it’s recommended to take advantage of SSL, or Secure Sockets Layer, which creates a layer of protection between the web server and a browser.

In fact, Google’s stance on web security was announced back in 2014. Since then, you should set the SSL variant of your homepage as your preferred domain to score high. There have also been some changes in how web surfers are alerted that they are browsing an insecure site. Users receive a bright red warning if the page isn’t properly encrypted.

Mobile Friendliness

Google sees not having a mobile-optimized website as a major user experience flaw. Therefore, rankings will even suffer if a page’s mobile version is poorly-optimized compared to the desktop version. This makes it another area that SEO development services always focus on.

A few mobile-friendly solutions include:

  • Integrate responsive design
  • Implement a clean, easy-to-use navigation bar
  • Don’t use Flash or pop-ups
  • Ensure font is legible on smaller devices and have a “thumb-friendly” design
  • Consider a separate mobile URL
  • Signal to Google after SEO audits to inform that a page is formatted for mobile

Checks for Crawlability and Clickability

Obviously, we can’t fully describe all the processes that happen during on-page optimization, and these checks are a primary example of that. They are complex, multi-stage, and require help from a professional.

The crawlability checklist includes creating an XML sitemap, optimizing your site architecture, setting a URL structure based on keyword research, utilizing robots.txt, checking your SEO log files, and a lot more.

Clickability checks involve using structured data (including H1 tags and meta tags), winning SERP features, optimizing for featured snippets, and several other activities.

There are also several stages in between, such as indexability, renderability, and rankability. As long as you work with a professional agency, you won’t have to worry about all these terms.

Website Migration

One of the more extensive on-page optimization tasks is site migration. This term describes any event that changes a website so significantly that it may affect the site’s visibility in search results. It usually covers changes in the website’s location, platform, structure, content, design, or UX.

If you’re not sure where to start, schedule a free website consultation from Lasting Trend. With our technology SEO agency, you will soon be reaping the benefits of getting more visitors through search engines.

Tell our technical SEO specialists your goals, and we’ll create a custom strategy just for you! If you are unsure what kinds of work your website needs, you may order a separate technical SEO audit to see missing performance opportunities.

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