Maintaining a respectable reputation online is a critical aspect of the modern business world. Many business owners like you find the task rife with difficulties and setbacks. Bad luck that earns a negative review or fake reviews planted by competitors can devastate a new business that hasn’t had the time to earn some good reviews. Most customers won’t give a business a chance unless it has four or more stars.
But don’t despair. Lasting Trend is an Online Reputation Management Company. We understand the impact your online reputation can have. We can help build your reputation and convince clients to buy your product or service. We have the online reputation management service you might need.
We are a full-service digital marketing agency and a jewel among the many ORM companies out there. Whether your business model depends on a product or service, its success will be driven by your brand reputation. That’s where we come in.
Here are just some of the online reputation management services we offer:
Let’s dig into these, one by one.
Corporate reputation can impact your business in multiple ways. You must take care not only when you are selling something, but also when you are hiring someone. If you pass over someone you interview, for example, and that person writes a few bad reviews out of spite, you need to deal with that.
Obviously, you can’t just delete the reviews. That would be unethical. And may even be impossible if the review is on a site you don’t control. One trick at our disposal is to encourage more reviews to be posted to bury the negative ones. If you can get the bad ones off page one of the search results, you can seriously curtail their bad effects.
That is just one possible online reputation management service we can provide.
A small business requires the skilled touch of an online reputation management expert. You need to pay constant attention to the activity online or have ORM company like us do it for you. One small thing going awry can have major consequences to your bottom line.
For example, you need to respond to each comment on your Google Maps listing. This helps show that you pay attention to customer feedback and customer reviews. People like that. Even if they only rate you 3 out of 5 stars, they may still come back to buy from you, if you show you are responsive to their needs.
And its an old maxim of marketing that returning customers are cheaper than new ones. That’s just one small step an online reputation management company can help you take.
Many medium businesses face the same problem: negative tactics from competitors. However, it’s fairly easy to spot impersonators and plants with a single request. Simply say, “Please, provide us with more information about your order.” A phony will have nothing to give you, but a real customer should be more than willing to explain their problem.
That’s just one of many strategies we have at our disposal, as an online reputation management company, to bolster your online image.
What is true for businesses is also true for individuals here. Online reputation management services for individuals is a growing necessity. Don’t think that just because you haven’t posted any indiscrete pics, the online world is none off your concern. As an experiment, Google yourself. Do you like what you see? Or not?
More importantly, will a potential employer like what they see? If your answer is no or neutral, just think of the benefits you could reap by improving those results. Wouldn’t such outweigh the online reputation management cost? A better job. A better career. You can get step up in life with the help of an online reputation management agency like us.
Building a brand name is a long-term project. It requires serious marketing campaigns across multiple channels and effective brand reputation management. It may involve placing carefully crafted content on a social media platform or two. Those are service an ORM company like Lasting Trend can provide.
For example, one thing you should probably start with is a brand audit. Google search your brand name and see what comes up. Your brand is your public face in your industry.If you see negative results, you’ll want to change that.
That’s where we come in.
On an even smaller scale, there is product reputation management. A few bad reviews can really tank a products prospects. No one will buy a product that only earns 2.8 out of 5 stars. The trick is to reach out to dissatisfied customers with empathy and understanding. If you show that you are taking their input seriously you may change their mind. This can lead to positive follow-up reviews.
Another potential problem is the occasional critical media piece. Again, you could approach the author and try to assuage his or her concerns. If you convince that person that they may have misjudged your product, you might be able to get them to change their mind.
A good reputation can make the difference in a sale. Consider this little thought experiment. You have to decide between two products. The first costs $100, but has no reviews. The second product has ten reviews all in the 4 and 5 star range, but costs $130. Which would you choose?
The same is true of services.
In essence, you need an online reputation management firm like Lasting Trend in order to:
Clearly, it’s a critical aspect of a good marketing plan.
One of the ways to take control of your reputation online is to track your mentions on social media sites like Twitter, Facebook, and what-have-you. The key is to be proactive and monitor discussions about you and your brand. Respond accordingly and you can build a positive reputation over time.
With our help, you can provide real-time solutions to problems as they arise. No more being late to the party and suffering losses from issues you didn’t even know you had.
Another aspect of your online reputation manage efforts should be the development of an overall strategy to create trust for you and your company. One way to do this is by providing value in your interactions with potential clients online.
A blog is an excellent opportunity for this. Be useful. Provide information that people can make use of. You’ll find that many return for more.
A common marketing channel for many business owners is TV ads. The main goal is to get your name out there and increase visibility. In a similar way, one can make use of the online arena. With an appropriate remarketing strategy, we can help you increase your online visibility as much as, or perhaps even more than through TV Ads.
We’ll help you set up a blog and get on social media sites like Facebook and Twitter. We’ll help you develop a Google My Business account and much, much more.
Of course, the goal of every business is to make money. To that end, it’s just an obvious truth that a good reputation can result in more leads which in turn will produce higher profits. And don’t worry, we can get you both local and non-local leads, depending on what you require.
Locally, we’ll get you set up on Google My Business and other resources. And for your non-local efforts, we’ll help market your website and develop your presence on social media sites like Facebook. You’ll find the online reputation management cost is well worth it and will lead to a significant ROI.
Our online reputation management process involves a number of key steps. At a general level, the primary concern is to monitor and manage your company’s reputation online. To that end, our team of consultants will walk you through the following:
Once you have a firm grasp of what we’re doing and why, we’ll roll up our sleeves and get to work. When you choose Lasting Trend, you’ll get one the most dedicated online reputation management companies in the industry.
The first step in our process is reputation assessment. Basically, we’ll find out what the Internet already thinks of you. We’ll start with a basic Google search of your brand and then do a thorough analysis of the results that pop up. What are people saying about you? How can you modify that?
The next step is to identify the most effective channels (sites) on which to concentrate. We won’t necessarily be able to incorporate all channels. We must be selective and prioritize so as to get the most bang for your buck. We’ll start with these questions: Who is doing the most damage? What can we do about it?
Once we get an idea of who is saying what, we can formulate our strategy. We will delineate boundaries and determine limitations. There are only so many resources to go around. They must be distributed according to effectiveness and impact. With a careful analysis, we’ll figure out what must be addressed first.
Most people begin their purchase projects on-line. If you pay no attention to your on-line reputation, there’s a good chance it will suffer, and your business will be negatively impacted by it. To prevent this, we will aggressively implement our strategy to curtail negative influences and boost positive ones as quickly as is reasonable.
As the online reputation management company you’ve selected, we will keep you up to date and informed. We will give you regular updates about the results of our efforts on your behalf and maintain a constant level of communication between us and you.
We will continue to monitor and evaluate your business reputation online, so you don’t have to. We’ll track the day-to-day changes of mentions and such to help you nip developing problems in the bud. And, of course, we will keep you abreast off any significant changes.
Many desperate business owners waste too much valuable time trying to babysit their website and have little to show for it. Few visitors. Fewer leads. And little, if any, money. Leave that task to Lasting Trend. Our online reputation management pricing structure is well worth the investment.
Our National SEO services get results. We will work with you to develop effective content that will generate leads, profits, and an ever-growing customer base. Be done with the headaches! We’re an ORM company that will put you on the map.
Contact us today to see how we can help.