If you are a law firm owner and are wanting to use digital marketing to grow it, but aren’t sure how; then the best way is by hiring a law firm SEO agency. The key is that you can’t just hire any agency, but an ROI-obsessed service provider that understands your legal niche. Learn more below why Lasting Trend has proven to be extremely successful in this niche and how we can help your law firm agency.
When it comes to SEO, many industries are still having a hard time understanding and growing their digital marketing the way it is supposed to and law offices are no exception. They have had such problems as:
Lasting Trend is an incredible lawyer SEO agency and has proven time and again that we excel in the legal niche and that is exactly what you need to grow your firm the way it should.
By using SEO-best practices, Lasting Trend will help get your law business more traffic and visibility by using the following techniques:
These are the 4 key SEO optimization techniques that are guaranteed to improve your law firm’s SEO.
By making it to the top of local SEO rankings you will ensure that your business is found by potential customers in your area much more easily. It has been shown that if your site isn’t one of the first few results on local search then you will have a much harder time attracting customers. You can help solve this by using your main targeted keyword in your page name as well as writing a 150-200 word description that includes direct links to your service pages.
By implementing better digital marketing techniques it will eventually lead to new potential clients finding your page. Just because you might be showing up better in rankings doesn’t necessarily mean that your firm will sgn a new client, but it does present them with more of a chance to get new client appointments. Presenting your new visitors with every means necessary to find your firm is such a key component in retaining new clientele. By choosing Lasting Trend as your lawyer SEO agency you are sure to see huge gains in new potential clients.
Lasting Trend specializes in every aspect of SEO to ensure that your law firm improves in all organic efforts. Below we break down our digital marketing strategy, SEO analysis & audit, keyword research, on-page optimization, link building, local SEO, content marketing, and reporting & analytics. These 8 key components are the core SEO needs that every law firm needs to succeed organically.
Digital marketing consists of many different applications and a digital marketing strategy is key in nailing down exactly what your firm needs to succeed in SEO. This applies to both new and old law practices in that by finding the right digital agency they should be able to help with whatever situation you find yourself in. We at Lasting Trend digital marketing agency will perform these strategies in the first month:
These strategies mentioned above all fall into three key areas which are content marketing, link building, and SEO. Lasting Trend’s digital experts will provide advice which leads to development than the final results. With their unique strategy to each specific law firm, it shows another level of focus compared to other agencies that have made them arguably the best SEO company for lawyers.
After developing the Digital Marketing Strategy, the first thing to do is perform an SEO analysis and audit. Lasting Trend’s team works diligently to analyze the market as well as audit both the past and current digital marketing efforts. On top of this, we also examine any competition that the firm may have. All of the results and data that are found by us are fully shared with the client so that we can work together as a team that results in the most effective marketing campaign.
Once the digital capabilities of the firm are reviewed and analyzed, Lasting Trend will discuss the plans with the client to implement the best strategy. Once the plan is first launched there will be ongoing contact with the client during the entire course of the project so that they can see the entire results of the efforts as it goes forward. The entire aim is to engage in sales, improve customer loyalty, and create more effective interactions.
While law firms like many others target clients that are within their local area, the high competition of lawyers in such a small area creates additional challenges that are not seen in many other industries. That’s why in-depth keyword research is such an important tool so that you can create the most opportunities. These targeted keywords need to meet the following requirements:
By implementing these best practices the firm will be able to compete with the best keywords that are specific to what services they provide. The combination of both short & long-tail keywords will give you the best of both worlds when it comes to search volume and low competition. Just another reason why Lasting Trend is an amazing choice as a digital agency when it comes to law firm niches.
The main goal for on-page SEO optimization is to optimize attorney web pages to improve their web search rankings and increase organic traffic. Most know that high-quality content is a given for a law firm to be successful, but there are many more factors to consider such as:
When using keywords to help create better content it is good to keep in mind not to stuff keywords into them. Keyword stuffing refers to adding additional keywords into your content that are not relevant to what you are conveying. Search engines are getting much better at finding this and it will do more harm than good to your organic rankings. On top of ensuring that you are spamming content for keywords you need to also optimize content for the following:
With all of these aspects shows that an SEO agency for law firms have to perform constant and never-ending research to your specific firm’s needs.
Link building is a form of off-page SEO that brings other sites to add links back to the firm’s site. It is said that the best way to receive backlinks from other sites is to create the best quality content. Over time that quality content will be found by others and will often cause for mention of your firm’s site in the form of citations or links to your site.
Be aware that citations are different from backlinks in that a citation is a direct mention of the firm’s name, address, and phone number in the specific order. To improve all aspects of your local rankings backlink profiles need to be constantly managed as well as online brand presence and local listings need to increase. Combining these tactics together will slowly, but surely help increase your firm’s position as an authority in the space as well as improving search rankings.
One of the most important aspects of local SEO is Google Maps Marketing. Lasting Trend will set up and verify your “Google My Business” page. Once your firm is signed up Google will send you a postcard in the mail with your verification code to confirm your registration. Once set up with all of the appropriate information such as targeted keywords and a detailed description of your services you will have successfully set up your Google My Business. Now clients will be able to review your business which helps visibility and promotes customer security in knowing if you are a good business to work with.
Lasting Trend offers a unique content approach to the legal niche industry. By using our niche research from our marketing specialist it helps to create a detailed task for copywriters. Instead of the run-of-the-mill general copywriters, we use paralegals or niche professionals that are unique to the law industry to write blogs. Once that is done, our specialist reviews if the text is SEO-friendly by including SEO best practices, then we send it to you for further review. Lastly, our content manager will add images, forms and publish articles so that the client’s site can start to be crawled by Google as another source of information for customers.
While true that quality content marketing will results in business leads, it is good to know that conversion rate can’t beat a service page. Even though this is true, content marketing is less expensive and best for businesses that don’t have a lead generation system available.
Lasting Trend prides itself on being fully transparent with its client. This includes providing you with a detailed report about strategy realization. Strategies such as “What’s your position”, “Which pages get more traffic”, and “What are our next steps”. By being completely upfront and honest with their client, the digital marketing agency is able to put together a plan that reduces as much costs as possible while at the same time managing all of the clients digital channels. By doing this Lasting Trend knows that value of loyalty and if we can do everything in our power to create the best quality services for our client then we will keep them as a repeat customer.
The first step Lasting Trend does is create a digital strategy. Answering questions like “What is the end target”, “How many leads you should get”, and “How much content and links do we need for it”. These questions will help us to understand a timeline in which the desired target can be reached as well as finding possible ways to speed it up. Once that is done we’ll report to you the client about how your niche is performing and where you can get results faster and more efficiently. This is to diversify marketing, by including both PPC techniques or Local SEO into the mix. We abide by a general game plan to cover every detail:
These details will ensure that no stone is unturned so the client will know that we have their best interests as the go to lawyers SEO agency.
With our experience in helping attorneys and law firms in the past, we have shown that we can be effective in all forms of law niches. This goes for single service, multiple services, and multiple location businesses. Lasting Trend can tailor-make any digital marketing plan to ensure that our SEO efforts are specific to that individual law firm.
For example, in this Yuriy Moshes Law Office Case Study, we found that a law office with a reputation such as theirs wasn’t pulling in leads for their website. In this day in age law offices can no longer solely rely on word-of-mouth referrals to stay in business. Lasting Trend made a clear goal to keep their phone ringing and even ordered a separate phone line to track calls from their website. After 3 months of many different digital marketing implementations, we determined the best strategy and began rewriting service pages and breaking them down to narrow subpages. While this process did take many months, it was completed after month 9 and dramatically increased its online presence.
SEO is extremely important for lawyers because it stresses the need for the ability to publish relevant legal content for their consumers. This allows your firm to be much easier to find within the different search results because of the ability to rank as well as possible.
Any law firm SEO Agency should offer services such as a digital marketing SEO strategy, and SEO audit & analysis, in-depth keyword research for both short and longtail keywords, on-page optimization, link building, local SEO, and content marketing.
Lasting Trend has proven to be great choice for firms that are wanting an agency that knows the market. Law firms are very competitive with each other and having an agency that is familiar with such a specific niche is key for success.
Putting out effective content should bring you money, not headaches. If you find yourself constantly being let down by insufficient traffic maybe you should try a different approach. Stop babysitting your website, and leave it for Lasting Trend. Our marketing efforts are directed at working closely with you and getting results. This unique method of working closely with our clients keeps them informed every step of the way. It also keeps them engaged in our efforts because we rely on them to provide any additional insight. Contact us today to see how we can help with your niche law firm agency.