Legal practice is a complex and responsible type of work that is very different from other professions. And still, the activities of law firms are subject to traditional business laws:
Exceptions are extremely rare here. For example, if you work in a small community where there are only a few law firms and all the locals know about you. Then, you don’t need to undertake any serious marketing and promotion efforts.
But if your office is located in a medium or large city, you cannot do without the help of marketers. For example, attorney marketing in New York is a critical area for the development of any local law firm.
Many people think that the main task of lawyer marketing in New York is to increase the number of customers. However, the digital marketing agency Lasting Trend thinks otherwise. Our team focuses on also improving the quality of customers. In other words, we can get wealthier clients to your law firm who are willing to pay more for your services.
Thanks to this, you will be able to:
This approach will allow you, as a lawyer, to spend your time most efficiently, achieving good financial results.
It is very important for us that you are successful in your business. We are always proud of the achievements of our clients and are ready to help to achieve the desired result. Therefore, we direct all our efforts and knowledge in legal marketing to the development of our clients.
Lasting Trend founder Tim Absalikov lives and works in New York. Also, the main part of our team is located here. However, another part of the team is dispersed in other countries of the world and works remotely.
It is a great demonstration of how we can effectively use modern digital technologies in our work. And most importantly, thanks to this approach, we are able to simultaneously hire the best legal marketing professionals and at the same time personally contact our clients in New York.
In this way, we bring together all the necessary resources to provide you with high-level services. In particular, we can help you in the following areas:
Let’s talk about each of these services in detail.
Creating content (blog articles, news, answers to questions from the audience, etc.) is not as easy as it seems from the outside. Legal content requires a lot of attention and deep knowledge of the law.
At the same time, by working on creating and promoting a blog, you are investing in your reputation as an expert and it will pay off your investment in the long run. For example, it is quite common for clients to contact a law firm to use the services of a particular lawyer. Having seen the publication of this lawyer on the site, they were convinced of his expertise and are now ready to pay for his services.
The main difficulty lies in the fact that lawyers often do not have enough time to write articles for the website and social networks. Lasting Trend is ready to help in this case. Our team consists of experienced content managers and paralegals who create high-quality content, taking into account SEO requirements. With our help, you can solve several problems at once – attract an audience with your publications and take higher positions in Google.
Local SEO is a very important part of website optimization for law firms whose target audience is concentrated in a particular city.
If you look at several examples of Google SERPs, you will see the same pattern. On the first page of the search engine, places are distributed in a special way. The first four positions are occupied by contextual advertisement. Then there are three local places, then a video from YouTube, and only then comes the organic issue.
This means that if you devote enough time to local SEO, you can go even higher than organic. How can you do it? For example, there are many ways to optimize your Google Maps profile that can affect your rankings:
There are many other, more complex ways of optimizing, but to apply them, you will need the help of SEO specialists. Because careless and wrong steps can worsen your ranking on Google. You can contact the attorney seo marketing company Lasting Trend for support in New York. We will help you to become a leader in search engines.
Another Accenture`s study shows that the global social commerce industry will grow three times as fast as traditional e-commerce. There are many reasons for this – from the development of technology to the change of generations. Users spend a lot of time on social media, and the pandemic has only exacerbated this situation.
This trend has affected law firms. More and more potential clients are looking for lawyers online. And if you don’t have a profile on different platforms, people don’t see you and turn to your competitors for help.
Therefore, if you are still doing business only offline and you are not on the Internet, you need to urgently take action and correct the situation. You have many options – various social networks (Facebook, Linkedin, Instagram, etc.), online legal platforms with databases (AVVO, NOLO, Super Lawyers, Justia, etc.), Google Maps and many others.
Each of these internet marketing tools can be very effective in promoting law firms and attorneys in New York. However, do not forget that before creating an account, you need to conduct an analysis, study the audience and assess all possible risks. If you have a limited budget, you should not spread resources in all directions at once. It is better to choose a few of the most relevant. Lasting Trend is ready to advise you on the best options for your firm.
The appearance of a website is very important for law firms. It creates the first impression that can influence the client’s further decision. At the same time, the design of a legal website includes not only the selection of colors, fonts and images from photo stocks. It is a big multi-step work. It starts with detailed prototyping, legal site structure, concept development, etc. The result of this work is the final design layout of the legal site.
However, when creating a site, many beginners make several gross mistakes that negatively affect the further work of the site. For example, they pay too much attention to small details that do not play a big role in the overall concept of the site. As a result, the launch of the site is postponed to a later date without good reason.
Another problem is when the design takes precedence over the functionality of the site. In this case, the design is beautiful, but inconvenient for users.
You can avoid such mistakes if you cooperate with professionals who will tell you the right decisions and save you from careless steps.
Website optimization is the initial work on promotion, which is desirable to carry out for each Internet resource. It is necessary, in particular, for search engines to index your site on time and correctly.
SEO optimization includes the following activities:
The effectiveness of optimization for each site is individual and depends on many factors. For example, the age of the site and the number of pages on it, the region, the frequency of updating information, the number of leading links to the site, the competitiveness of selected key phrases, and so on.
Social Media Marketing (SMM) includes various methods of promotion in social networks, which are a very important source of attracting the target audience.
Website promotion in social media is significantly different from other types of marketing on the Internet in terms of its cost and complexity. This process is directly related to building your reputation and your brand.
Digital marketing agency Lasting Trend uses its developments, as well as the experience of leading SMM consultants to promote websites and brands on social networks. Each social media ads campaign is unique and depends on specific goals, the characteristics of your business and its target audience, etc.
Working with law firms is a complex area of marketing where special knowledge is required. Marketers without understanding the peculiarities of the legal industry will not be able to fully cope with the tasks. Therefore, having experience working with law firms is one of the main criteria when choosing a marketer. Lasting Trend has been working in this area for more than five years.
Another important criterion when choosing a marketer is the cost of services. Large law firms can afford to hire a marketer on their team. However, in this case, the services of a specialist will be quite expensive. It is more profitable to cooperate with a marketing agency because in this case, you pay the whole team of marketers at the price of one consultant.
What else is worth paying attention to? Let’s take a closer look.
Before hiring any marketer or New York lawyer marketing agency, you would certainly like to see their portfolio and work results, right?
The Lasting Trend team can show you how successful they are with a variety of tasks:
Behind every successful case is a large layer of work – from a full site audit and information analysis to redesign and SEO optimization. You can contact Lasting Trend to go through one of these stages for free – an audit of your site.
One of the important goals of Lasting Trend is to build long-term relationships with its customers. “Complete the task – take the money – forget about the client” – this is not our approach. We maintain full partnerships with each of our clients and support them at every stage of the implementation of the marketing plan.
Moreover, our top-rated clients can receive a VIP service package, which you can learn more about in the Price section or from our managers.
Why is this important and why can it be a decisive argument when choosing a lawyer marketing agency in New York City? Partially, we answered this question above – the reason is experience. Marketers who constantly work with law firms keep their fingers on the pulse and know about all the nuances of the industry. In many cases, this helps save time, money, and other resources.
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As you know, any development of a marketing strategy begins with a deep analysis of the entire niche and competitors. But if a marketing company is constantly working with law firms, it already has a large amount of necessary information. It means that it will be much easier to conduct an analysis, and marketers will be able to provide the company with all reports and recommendations fairly quickly.
Another example has to do with content creation. As you understand, quality articles for a legal website can only be written by those who really know the law. An ordinary copywriter will not cope here. That is why Lasting Trend has assembled a team of paralegals who are ready to help lawyers in creating content.
There are many similar situations where the experience of a marketing company speeds up and improves workflows. That is why you should pay attention to this factor.
A few years ago, Lasting Trend was contacted by a new client, the New-York based law offices of Yuriy Moshes. This law firm had a serious problem – the website was not generating leads. Our team had to do a tremendous job of optimizing the site to change the situation. As a result, within two years, we increased organic traffic by 50 times. The number of leads also increased significantly.
It took a lot of time to achieve the desired result, but this is the specificity of digital marketing. SEO gives the first noticeable results after at least 6-9 months, and it takes even more time to get a stable result.
That is why our team is always committed to long-term cooperation with its customers. We understand that we will be working together for a long period and the results of our work will be visible for a very long time to come. For example, we are still working with the law firm of Yuriy Moshes.
Today you can find attorney marketing agencies in New York with different pricing policies. They can be roughly divided into three categories.
Not all law firms can afford to work with the first category of marketers, and it is not safe to work with the second category. Therefore, Lasting Trend recommends choosing partners from the third category of New York lawyer marketing companies. You can find here those who combine all the necessary characteristics – high-quality services and reasonable prices.
It may come as a surprise that not all law firms still have a website. Solos are the most behind on this issue. According to a 2020 American Bar Association study, “only 59% of solos have a firm website.” That being said, it is clear that having an online presence is vital for any business. Those who do not have a website today will have huge problems with brand development and finding new customers tomorrow.
The Lasting Trend team can develop a unique lawyer marketing strategy for your law firm in New York City. We attach importance to trifles, offer new solutions, find growth points and provide the desired result, taking into account trend promotion tools. At the heart of each project is the logic worked out over the years, finalized individually for your goals and the characteristics of the company.
Entrust the development of the site to Lasting Trend marketers – and you guarantee yourself a successful development in the future.
One of the main tasks of Lasting Trend is not just to create websites, but to develop customized marketing and digital solutions for law firms that will help optimize workflows, increase productivity, reduce risks and costs, improve customer relationships, and reach a new level and scale the company.
Our marketing services include:
Pay Per Click Advertising (PPC). Setting up contextual and managing ads campaigns that are aimed at payback and positive ROI. We optimize advertising channels based on specific business objectives and the stage at which our client is.
Social media marketing. Social media promotion is an important and integral part of online marketing, as well as a great way to communicate with potential customers, increase loyalty and attract an audience.
We create designs that help convert visitors into customers. We start design development with UX research, which includes analysis of competitors, target audience, ways to solve problems found, and development of a site map. We can justify each decision on the site and explain why such an implementation will provide the maximum result.
Website Optimization. The main goal of website optimization is to get search engines to show your website in Google for the maximum number of keywords. SEO optimization is an important step in website promotion. It makes no sense to promote an unoptimized site, since the result of such work will be minimal.
Local SEO. This is relevant not only for local companies but also for regional branches of law firms. Because the general promotion strategy will not give the results that can be achieved with the connection of regional SEO. The presence of a company on such queries as “order a service + city” or “order a service + near me” can significantly increase website traffic.
Email marketing. A carefully prepared mailing strategy, informative and interesting content, and adaptive layout – are the main signs by which a high-quality letter is recognized. To build long-term and effective relationships with your target audience through email, you need a well-thought-out email marketing strategy, which you can order from Lasting Trend.
Are you looking for new ways to grow your law firm? Let’s go to this goal together!
The pricing policy of the attorney marketing companies in New York can be very different. You can find those who promise you incredible success for less than a thousand dollars a month. You can start cooperation with marketing agencies that work only with premium clients. Also, you can seek help from marketers who can provide you with quality services at fair prices.
How can you know that the prices are reasonable and fair? Typically, the price for services is determined as follows: the cost of the service (salaries of employees, office rent, etc.) plus the agency’s profit (20-50% of the total). For example, an SEO specialist charges $100 an hour and spends 30 hours a month on you. So $3,000 is the cost of the service. The agency adds its profit on top of this amount – 30%. The total cost of the service is 3000 + 30% = 3900. Thanks to this scheme, you can roughly understand whether the agency is deceiving you.
Also, we recommend that you regularly request a full report from your agency on the services provided. It should be a full breakdown of services. For example, a report might indicate that four blog posts were written, link building, and site maintenance completed in a month. Also, the report should indicate how much one hour of work costs.
When searching for a new attorney seo marketing company in New York, we recommend that you immediately request a list of services with indicated prices. Then it will be easier for you to compare companies, and during cooperation, you will be able to control costs.
For example, the Lasting Trend price list is always in the public domain.