Our client, Interactive Vision Solutions, is a successful audio-visual equipment rental company based in the New York City area. They engaged Lasting Trend to review and restructure their website with the objective of generating more leads for the specific market niches they had identified as business priorities.
Results from first 6 months:
Our strategy was simple. We wanted to develop outstanding content that would attract new customers, build customer awareness of our client’s services, position our client above their competition, and, as a result, drive leads to his site. We used a four-step process:
We kicked off the project by undertaking a comprehensive review of the client’s existing website. We focused most intensively upon the content relevant to the business niches that Interactive Video Solutions had identified as areas for expansion. We also redesigned a website to give it a modern look as well as make it a mobile-friendly. As a result of the review, we generated a substantial list of opportunities for improvement.
To structure our competitor research phase, we asked ourselves three key questions:
At the end of the research we felt confident we were going in the right direction.
The most challenging part of the project was bringing all the different data and insights we had gathered together to drive the redesign of the Interactive Video Solutions website. To make sense of the puzzle, we organized our thinking around some key headings:
We brought our findings together into the form of a detailed blueprint for the content that should be presented on each page of our client’s website.
Using the blueprint we had created, we then completely redeveloped our client’s website. This included:
Our approach to this project involved thorough focused research coupled with detailed data analysis to underpin the development of a new blueprint for our client’s website. Implementation of this insight-driven blueprint through the addition of new content and features and an SEO-focused overhaul led to Lasting Trend successfully achieving our client’s objectives.
Interactive Video Solutions now appears much higher in the search results for relevant pages. Once customers visit the website, they are now far more likely to be converted into actionable leads. In measurable terms, within six months, leads increased by 63% while revenue increased by 27%.