Small Law Firm Marketing Tailored To Your Goals

Many small law firms have difficulty growing compared to their larger competitors. This can lead to larger law firms taking over and giving no chance for the little guys to succeed. Many digital marketing agencies tend to shy away from marketing a small law firm, but we have a solution.

The best way is to call professionals that are ROI-obsessed service provider, who understands the legal niche. Learn why Lasting Trend is a great solo/small law firm marketing choice and what we can offer to our clients.

Your Small Law Firm Can Compete with the Big Law Offices 

Are you unsure of how to compete with large law firms that have much bigger marketing budgets? That’s why you need marketing experts to find the hidden niches that larger companies tend to overlook. Oftentimes big law offices tend to focus their marketing efforts on a larger, more general picture. This can make their marketing efforts much more expensive because of the increased competition for more general searches online.

By focusing on more long-term keyword efforts you will have much better luck in your niche due to the lower competition. By using our marketing for small law firms you will be able to compete with the best of them.

Small Law Firm Marketing Services We Offer

Currently, there are now more law firms than ever before so ensuring that your marketing services are unique is the best way to stand out. Whether you are a new law office or looking for in-depth expert advice, Lasting Trend has marketing for small law firm solutions that are tailored to every need and size of your specific firm goals. This ranges from branding to overall 360 digital marketing services for your law office.

Law firm Website Design

Contrary to belief, Web Design for Law Firms plays a monumental part in your branding efforts. For example, this could simply come down to updating your efforts from using stock photos on your firm’s website. By using unique photos that represent your firm you can showcase what your firm is and what makes you unique from your competitors. This will establish your firm as an expert in its specific area of the law. 

marketing for small law firms

This is just one of the many ways that small law firm web marketing can improve the design of your firm’s website. The results will increase the conversion rate of your customers as well as maintaining a professional image.


Over the years, Law firms have seen the value of SEO (Search Engine Optimization) and how organic traffic is the best and most efficient way to both save money and maintain consistent traffic. The good news is that even though there is growing competition, many law firms don’t understand the many ranking factors that go into how a website’s value is determined. SEO for lawyers can be broken down into the following sections:

  • Content Marketing such as Law Firm Blogging
  • Research & On-Page SEO Activities
  • Backlinks & Local Citations
  • Tech SEO

SEO can often be overlooked by law firms, but investing in a law firm SEO expert can ensure that your website will use search engine best practices to rank well online. This applies to both fresh law firms that are currently getting no traffic or for established law firms that have recently reached a standstill in traffic. Regardless of the circumstance, Lasting Trend can help to figure out what’s going on with your website from the SEO side and provide our recommendations.

1st Month
  • Finding “low-hanging fruits”to get SEO boost
  • Site analysis
  • Niche research
  • Competitive analysis
  • Brainstorming and strategy approval for 12 months
2nd Month
  • Developing traffic growth strategy
    • - Content Plan
    • - Link Building
    • - Technical SEO
  • Development of reporting system and proper analytics setup
3-6 Months
  • Implementing customer growth tactics
  • Blogging
  • Webmasters outreach
  • Search and/or social ads
  • Strategy correction based on the first dataset
6-12 Months
  • Sales Grow - your investments are starting to pay off
  • Conversion rate optimization of landing pages
  • Email newsletters
  • Sales funnel optimization
  • Marketing strategy review and development for the next 12 months

Local SEO

The main goal with Local SEO is to rank on Google Maps and getting the top position in a local map pack to get you the best clients. The local map pack consists of the top 3 Google Maps-based results of the most highly ranked local business and is the most sought-after position in Local SEO. We’ll optimize your GMB (Google My Business) page, perform local listings, and create strategies to get better positions in the local search results of your law firm.

Social Media Campaigns

With more and more law firms implementing digital marketing strategies, social media campaigns are no exception. When marketing a small law firm, the competition on social media for clients is now more difficult than ever. Lasting Trend has developed an effective law firm social media strategy that builds an effective online presence to win over clients from your competitor’s social media campaign techniques, The following platforms should be used to develop an effective social media strategy for your law firm.

  • YouTube
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Quora
  • Reddit
  • TikTok

Diversifying your traffic efforts is a reliable marketing strategy. But Social Media can be a great tool to help you to build connections with your audience. This can also lead to new types of leads you couldn’t get from organic or paid searches.

Pay Per Click

PPC is also known as pay-per-click which are paid search ads that the business pays when a potential customer clicks on the ad. The biggest benefit for pay-per-click search ads is that they tend to show up at very important places in the search results; most often at the very top and can often take up close to half of the screen on page 1. The ads result in more than 40% of total clicks on web pages.

a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools

Please be aware that PPC ads can be an expensive and competitive marketing service so ensuring that you are in business with a credible PPC law firm specialist such as Lasting Trend will ensure that your budget is optimized without overpaying for each lead. We already have data on most keywords for popular practices and their effectiveness in the law firm industry.

Email Campaigns & Newsletters

Email marketing is thought to be the best way for potential clients to received updates as a lead generation element for your website. It allows you to convert your readers into potential leads for the future. This has increased benefits over text campaigns because it is being less invasive and gives the potential client the flexibility to read the newsletter at their discretion.

Many law firms struggle with solid email campaigns & legal newsletter ideas so this could be a great technique that Lasting Trend can help implement to rise above the competition.

And Much More

If you are on the fence about whether you’ll have positive benefits from our marketing services, we provide generated reports of estimated traffic and leads that you can receive before the campaign even begins. Marketing small law firms are one of our specialties which leads us to provide you with a dashboard of all of the metrics that show an easy understanding of your future marketing as well as monthly reports with explanations on everything that happened in the campaign during that period.

Boost Your Law Firm’s Visibility With Our Help

By implementing in-depth law firm marketing strategies from experts at Lasting Trend, we can boost your law firm’s visibility exponentially to ensure that you attract and convert potential clients. This is done with the many digital marketing techniques that have been mentioned above and know that each of these small law firm advertising techniques plays a significant role in their unique way.

Let’s Get You More Traffic

If your law firm’s website doesn’t have enough leads then it can greatly impact your firm’s performance in a negative way. With leads being the main driver of the success of a law firm, increasing your website traffic can be done by a variety of digital marketing strategies such as:

  • PPC
  • Content Marketing
  • SEO
  • Social Media
  • Email & Video Marketing
  • Web Design & Development

All of these strategies play a unique part in the overall traffic to your site. Lasting Trend can provide any specific or all of these desired services to ensure your business gets more traffic.

Create The Right Offer To Drive Calls & Action

Lasting Trend has a team of attorney lead generation experts with the goal in mind to drive more calls and action from potential clients. Below are some reasons why we are unique in what we offer compared to other digital marketing agencies:

  • Superior Results Using Advanced Technology
  • Staying Up To Date In The Industry
  • Saving Both Money & Time
  • Working With Industry Professionals
  • Sending You Quality Leads That Bring You Funds

By using our techniques above you will be able to create quality offers that attract the most ideal customers.

Convert Cases, Clients & Increase Revenue

The agency such as Lasting Trend assumes two forms of risk in this model (creating quality leads and expecting clients to convert the leads into clients) with the agency making money if the company does well.

This gives the legal firm a high incentive to succeed because they can be assured that the agency has the best intentions for the law firm in mind.

We’re Currently Serving These Practice Areas

The first thing you need to establish is the legal practice that you are trying to develop a marketing strategy for. Our Lasting Trend digital marketing agency services many legal niches that include:

  • Personal Injury Law
  • Real Estate Law
  • Employment Law
  • Bankruptcy Law
  • Family Law
  • Corporate Law
  • Immigration Law
  • Criminal Law
  • Civil Law

Lasting Trend has put together the five parts to help you get started on creating a legal marketing plan:

  1. Practice Areas
  2. Growth Goals
  3. Acquisition of Smaller Companies
  4. Personnel Needs
  5. Determining Your Target Audience

Once these five key elements are completed you can now begin trying to entice them to visit your law firm’s website.

Why Choose Us As Your Small Law Firm Marketing Agency

The goal of our digital marketing agency is to build long-term relationships with our small law firm clients based on win-win situations. If you allow us to increase your online presence, we in turn can provide you with new leads and opportunities that will grow your law firm business to rank much more competitively in their respective niches.

Working With Us is Easy

If you choose us as your law firm’s digital marketing agency we ensure that we are extremely easy to work with and understand. This is due to our client-focused process in which we line out our objectives and goals in easy-to-read reports from our dashboard that can keep you in the know throughout the entire process.

All Your Online Marketing in One Place

Lasting Trend provides any specific service of your law firm’s digital online marketing needs in one place. From SEO to PPC or Email to Social Media Marketing we specialize in it all to ensure your business grows in its desired niches.

Absolute Transparency

Our no-gimmick full transparency philosophy ensures you and the client are being fully informed of any questions that you may have during our partnership. We want you to ask questions and learn from us so that you can truly see the value we can bring to your firm.


SEO Service

Smaller Websites With 1-5 Services
  • Technical & Mobile SEO Checkup
  • On-site SEO
  • Niche Keyword Research
  • 4 Content Scripts
  • Basic Link Building
  • Keyword Position Report

360° Marketing

Websites With 6-30 Services or E-commerce
  • Everything from Starter Plan +
  • UX, UI Design
  • Advanced Link building
  • Local SEO
  • Email Marketing
  • Social Media or PPC Management

Enterprise SEO

from $10,000
Multi-site Projects or Large E-commerce
  • Everything from 360 SEO Plan+
  • Sales Funnels
  • Satellite Website Networks
  • Multi-Channel Paid Ads

What Our Clients Say

Testimonials and Reviews


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Do I Need to Hire a Small Law Firm Marketing Agency?

By hiring a small law firm marketing agency you can get a specific focus on the different niches that your law firm specializes in. Larger law firm marketing agencies try to compete with the most popular firms and keywords and that is not the focus your small law office needs when trying to rank for more specific terms.

How Much Does Marketing For Small Law Firms Cost?

Lasting Trend offers competitive pricing for its SEO digital marketing service for your small law firm. Our pricing comes in 3 tiers:

Starter SEO – $2,999/month for smaller websites with 1-5 services.
360 Degree SEO – $5,000/month for websites with 6-30 services or E-commerce.
Enterprise SEO – $10,000/month+ for multi-site projects or large E-commerce.

What Solo/Small Law Firm Marketing Services Do You Offer?

For our solo/small law firm marketing services we offer the full spectrum of digital marketing. This consists of SEO, PPC, Social Media, Email, Video, & Website Development. We also offer these services individually if you are looking to focus on one service for a specific need.

Work With A Professional Small Law Firm Marketing Agency

Handling all of the many aspects of your website alone can be a stressful and daunting task. Also, if you are not up to date on the most current digital marketing trends then you may be doing more harm than good. With all of these problems that can potentially be in your way wouldn’t you want an easier way to accomplish this? Leave it for Lasting Trend Digital Marketing to handle!

Our philosophy with our clients is directed at working closely with you and getting your desired results. We believe that content that is created effectively should bring you profits to your business, not strife. Contact our office today and we go over all of your needs and create the perfect digital marketing plan for your small law firm.

Lasting Trend