Custom Website Designs That Work for Law Firms and Attorneys

Creating a website for law firms is an opportunity to advertise services, attract new clients, publish articles for readers, conduct online consultations, etc. Custom website design allows a law firm to make a name for itself, advance in search engines, and generate free targeted traffic. You will be able to find new clients online and post successful cases and recommendations from clients.

For the legal niche, it is especially important to gain the trust of clients. The main tool for creating and maintaining the image of a law firm on the Internet is a convenient, informative website with a custom design.

The Importance Of Custom Web Design For Your Law Firm

You might find that building a website is cheap and easy and you can just do it yourself — at first. 

Then you discover a few problems:

  • You know literally nothing about SEO (search engine optimization)
  • You don’t have enough time to dedicate to learning and maintaining good SEO while running your law firm business
  • You don’t have the backend capabilities, knowledge and/or ability to make specific changes to the website to achieve desired results
  • Your traffic is non existent –or–
  • You have website traffic but no leads or business from it and no way of analyzing the data
  • You hired an affordable web design agency or DIY CMS website builder that made big claims but failed to deliver results
  • Your website lacks brand consistency and target messaging

Lasting Trend has built its business on solving the aforementioned problems associated with custom law firm website design. 

Boosts Organic Traffic

Custom website design helps your business attract new visitors who can become customers.

It’s possible thanks to the original functions, widgets, style elements, images and texts that are suitable for your purpose. Many of these features you won’t find on standard web development platforms. That’s why it’s better to work with professional web design services when creating or redesigning a website.

To drive organic traffic, you need to know:

  1. Who is your target audience;
  2. What visual effects suit this audience;
  3. What this audience wants from the website (online applications, handy calculators, exclusive offers, useful content).

This information can greatly influence the individual design of your site.

custom web design for lawyers

Establishes Your Brand

Website branding is a powerful tool aimed at promoting a brand on the Internet.

A unique website design can include all the elements that tell the audience about the brand. For example, this is the corporate identity of the company, logo, font, color, etc. Doodle video can become a bright element of individual branding.

Thanks to the unique website design, any brand can:

  • become easily recognizable;
  • evoke an emotional response from the target audience;
  • have a consistent online and offline presence;
  • convey values and mission.

Individual brand development is an important tool that will allow you to distinguish a company from many competitors.

Improves Readability

Your website is likely poorly ranked on Google for bad organization, readability. Lasting Trend understands small business expenses. Our Call-to-action content on websites keyword optimized for search will help boost revenues to justify expenses. 

Keeps Visitors Coming Back

Custom website design is the first thing users notice when they load the first page. Good design encourages visitors to stay on the site and start exploring.

The aesthetic and original design of the site will help increase the conversion of the site. Any visitor should understand why your web resource was created, what information it contains, and whether the site can solve the problem that worries the user.

Unfortunately, very often the unprofessional design of a web resource is the reason why users and potential customers leave for competitors’ sites.

Makes You Stand Out From the Competition

Research shows that it takes a tenth of a second for people to form a first impression. But they will remember your site only if you can surprise them with something, create a wow effect. You will stand out against the competition, and when customers make the final decision, they will choose your firm.

How We Work at Lasting Trend 

Lasting Trend is a niche website and SEO agency that helps attorneys create a unique website that generates traffic. That traffic converts to leads or repeat visits. Engaging content and data insights drive the team’s work. 

Developing a Strategy

Creating a new site makes sense when you understand the main purpose of this online platform. In other words, you need to think over a website development strategy.

The success of any site is to correctly emphasize the company’s services. For example, on the website of a law firm, it is necessary to describe in as much detail as possible each direction, the conditions for the provision of services, the advantages of the firm and differences from competitors.

1st Month
  • Finding “low-hanging fruits”to get SEO boost
  • Site analysis
  • Niche research
  • Competitive analysis
  • Brainstorming and strategy approval for 12 months
2nd Month
  • Developing traffic growth strategy
    • - Content Plan
    • - Link Building
    • - Technical SEO
  • Development of reporting system and proper analytics setup
3-6 Months
  • Implementing customer growth tactics
  • Blogging
  • Webmasters outreach
  • Search and/or social ads
  • Strategy correction based on the first dataset
6-12 Months
  • Sales Grow - your investments are starting to pay off
  • Conversion rate optimization of landing pages
  • Email newsletters
  • Sales funnel optimization
  • Marketing strategy review and development for the next 12 months

Each field should be allocated a separate page or a whole section on the site. It will help to focus the attention of a potential client on the chosen service.

Lasting Trend will help you think through the entire strategy in detail, taking into account your business goals and mission. Our team will make your brand consistent and trustworthy in the eyes of the public. It will appeal to your target market in whatever niche of law your firm operates in.

Creating a Design

Our website designers create pages with fast loading times across the entire template of the site. Our team will send proofs for you to review and discuss any potential ideas or changes to the plan. Our team will consult with you and implement the instructions provided. The design team is flexible and collaborates to make needed changes on the fly in addition to the proposal developed by the brand analysis and content strategy. Talk with the team to create the dream lawyer website you have always wanted to build. 

Developing a Website

Our development team can deploy a new site on a testing server to ensure functionality after moving it to your main domain. Your website will feature professionally written copy tailored to your niche audience looking online for attorneys in your practice. The copy and technical elements of SEO will also be applied to the site atop a design that has been developed for usability and conversion using UX/UI principles. Get the edge in your digital marketing efforts for search rankings. 

Optimization and Digital Marketing

Our experienced SEO team creates all the content and copywriting on your website. It will be optimized for SEO. It will give you the tools you need to boost your positions in indexing on search engines. These crawlers index your website and, using an algorithm, analyze the content and structure of the site:

  • Website copywriting (text)
  • Imagery (including image tags)
  • Tags and meta information
  • Links (inbound/outbound/internal)
  • Sitemap
  • Whether or not the site is optimized for mobile devices
  • Domain authority
  • Taxonomy
  • Content categorization (including tags)
  • Keywords
  • Social media sharing

Lasting Trend has built a foundation on learning the techniques of professional web design for attorneys and other small businesses like yours. Get started now. 

Our Recent Custom Law Firm Website Designs

Moshes Law hired Lasting Trend for their recent website launch. The responsiveness of the website to mobile devices and improved loading speed time have connected with the firm’s audience well. The usability standards put in place were able to help the client break even in 9 months from the launch. The first results came within 6 months and their firm began processing an increase of 10 or more clients per day. Our case study shows a 50-fold increase in organic traffic from the results of our work. 

Why Work With Us

If you were attempting a DIY approach or outsourcing your site to a company that couldn’t deliver results, then you are missing countless business opportunities. Also, your clients could be better served if you have a better offer they aren’t finding. We break down industry jargon and complex topics for your intended audience. We also understand search marketing and user centric design techniques. We don’t use a blind approach like other web design agencies for lawyers. We have been working with large law firms for years. We know their needs. Contact Lasting Trend. 

Professional Website Designer

Creating a website for a law firm is a responsible and difficult task. The success of a legal website depends on how interesting and understandable the “presentation” of services will be. Lawyers and law firms turn to digital marketing agency Lasting Trend for a custom website design.

We develop modern and thoughtful legal websites with high conversion. Our task is not just to create a beautiful design, but to solve the problem of clients, improve their reputation and increase the firm’s profit.

Mobile-friendly To All Devices and Browsers

Your new law firm website design will look great but it will also be designed to operate on any device. This includes mobile phones, desktop PC/Mac and laptops. Clients can easily contact you from any device. Improve the results of your law firm marketing strategy dramatically by enabling customers to call you from their phone after viewing your new website. Get started to improve your reputation online. 

On-Site Search Engine Optimization

Lasting Trend makes your site compatible for SEO improvements and makes easy tools for managing it. The site will satisfy all technical search engine criteria so your search can appear in top positions of search engines like Google, Bing, MSN, Yahoo!, etc. Get started so you can improve search engine results pages (SERPS). 

Devoted Project Managers

Your website development will be in the hands of true professionals. You can focus your efforts on building your business and handling clients. You are going to prepare for new business that results from the improved website. Our project managers are driven to deliver results for our clients. Get a dedicated project manager by working with us. 

Transparent Pricing

Our proposals and invoices are easy to understand and our deals are always transparent. Find an affordable option for a quality website that will meet target business goals. Lasting Trend will offer a deal that makes sense for your law firm. Billing is simplified. Get in touch with us and read our FAQ. 

Stress-Free Process

We designed our business model to work for our clients the way an investment works for those who acquire any asset. You will see ROI and only need worry about running your business. The SEO and website design services we offer will take many problems off your table. Hire Lasting Trend for your website design services to see how well the process works. See what our clients say. 

What Our Clients Say About Us

Testimonials and Reviews


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What Are The Benefits Of Custom Web Design For Law Firm?

You need to create a high-quality website for legal services so that potential clients can get to know your company and find out all the necessary information about your services.

A unique website design provides many benefits.
1) Develops the brand of the company.
2) Good first impression.
3) Improves search engine optimization (SEO).
4) Helps to beat competitors.

Solving legal issues is a complex and responsible task. Users carefully approach the choice of a specialist, are interested in reviews, and evaluate the reputation of the company. One of the decisive factors in making a decision is the website of a law firm.

How Do You Create Custom Law Firm Website Design?

The development of a legal site has several features.

1) Strict and concise design.
Legal sites are characterized by a restrained design style. As a rule, there are no fancy fonts or distracting pictures here.

2) Confidentiality of information.
Clients trust law firms with their problems and corporate secrets under strict confidentiality. When working on a law firm website, a digital agency may come across this data. Therefore, the customer and the contractor can sign a non-disclosure agreement to secure the process of transferring information.

3) High requirements for sites.
Legal sites are YMYL-themed, which Google has special requirements for. YMYL (Your Money or Your Life) sites are platforms whose content may affect the health or financial condition of the visitor. All texts on the website must be reliable and professional and have value for the reader.

Get Your Custom Web Design For Lawyers And Attorneys

Digital marketing agency Lasting Trend develops websites and applications for lawyers and law firms.

Custom website design for a law firm will allow you to compete and fight for your target audience.

During the development of the site, we dive into the legal niche, identify trends, analyze the behavior of competitors and market participants. But even after the completion of the work, we do not leave customers alone with the site. We provide advice and assistance in the administration of the pages.

Each client who wants to order a complex of legal services from us can count on an attentive attitude and a high level of service.

Lasting Trend