Where can you get attorney blog ideas? What to write about on the firm’s website? What will grab the attention of clients? This kind of creative torment haunts everyone who at least occasionally updates the content on their website. Lack of good legal blog ideas often discourages blogging entirely.
I hear this kind of complaint very often – “My competitors already have a civil law blog! What’s the point in writing about this now?”
Let me disagree with you.
Roy Black and Mark Geragos are both American criminal defence lawyers, but they have different reputations, and each has become successful in its way. Ruth Bader Ginsburg and Sandra Day O’Connor worked both on the US Supreme Court, but you won’t be confusing their names.
I think you get my main point. You may not be the first lawyer to blog about civil or family law. But if you do a good job and your blog is useful and interesting, you will find an audience.
On the other hand, it does not mean that you should blog whatever comes to mind. On the contrary, a well-thought-out content plan will lead you to success, which will take into account the needs and “pains” of customers, the seasonality and relevance of topics, etc. Now we will talk in detail about how to choose the right blog ideas for lawyers.
Why It’s Important To Thoroughly Choose Law Blog Topics
Why would a lawyer even blog? Different experts may answer this question in different ways. For example, an SEO specialist will tell you that a blog with the right topics and the right keywords will help you get your site on Google faster. The content manager will say that if relevant and useful posts are published on the blog, it generates interest and trust among the audience.
Each of these answers is correct because a blog is a multifunctional tool that helps you solve many problems:
- to form your brand and a positive reputation as an expert;
- to establish contact with the target audience;
- to show your advantages over competitors;
- to strengthen your online presence;
- to increase traffic to your website;
- to improve the indexing of the site, etc.
We can say that all these functions boil down to one goal – to attract an audience and convert site visitors into clients of your company. If you clearly understand this task, then it will be easier to form a content plan and, in general, the entire marketing strategy.
TOP Legal Blog Ideas To Write About In 2022
The blog subject depends on what specialization the law firm has. Having entered your site, the user should immediately understand in what area you work, and your blog should convince the visitor that you are a real expert in your field. Therefore, choose those legal blog topics that relate to your area, but at the same time, are relevant to a large audience.
Localization will help make your blog more unique, interesting and important for your target audience. You can focus your blog on a specific geographic region. Firstly, the audience will be more interested in reading about what is happening around it. Secondly, it will make it easier for you to become the leader in local queries on Google.
Regardless of the topic you choose, write blog articles in simple language. Legal documents are always full of professional terms and complex sentences. But remember that your audience is not lawyers. Readers cannot understand what the article is about. References to laws do not tell them anything, and the terms are not familiar. Keep this in mind when creating content for your site. Otherwise, your articles will not be read even on the best law blog ideas.
And never forget about the relevance of topics. Even if you have a content plan two months in advance, be prepared to change it if necessary. For example, if there is information about a new law that affects your target audience, then be sure to tell your readers about it.
Legal Advice On Specific Practice Areas
Blogging is a great way to promote yourself. But in the legal field, this kind of interaction with the audience must be done carefully. On the one hand, your articles should be helpful and show your expertise. On the other hand, you have to be very careful with your wording.
It should be clear to readers that you are only providing general legal information and not full legal advice. Legal advice proposes a specific course of action a client should take, and legal information is generic and does not address any one particular cause of action.
But since the line between these concepts is blurry and not very clear, don’t forget to have a disclaimer about legal advice. Place such a disclaimer on your site and remind it when creating blog articles.
Comprehensive Guides and Information on your Target Areas of Practice
First of all, I want to remind you that your site must have a separate landing page for each service that you provide. In this case, clients will immediately see what questions they can contact you. Also, it is convenient to put links on the landing page during PPC advertising.
Your blog should also have enough information about your services. But it is better to publish useful information, not advertising. Remove “selling phrases” and don’t use evaluative comparisons. It is contrary to the image of a professional lawyer and advocate ethic. Confirm your qualifications with your knowledge.
For example, don’t talk about how good a bankruptcy lawyer you are, but help people understand the following issues:
- What are the consequences of declaring the debtor bankrupt?
- Who can file for bankruptcy and where?
- What grounds indicate the insolvency of an individual?
- What is debt restructuring?
- What are the terms of the bankruptcy procedure?
If you write competent and interesting texts on such lawyer blog topics, then potential clients will see your level of professionalism.
If your law firm operates in different target areas, post such information for each of them.
Recent and Upcoming Changes In Law
These are very important topics that should not be overlooked. Be sure to inform your audience about changes in legislation, but focus on those laws that directly affect your audience.
Remember that people do not care so much about changes in the law as about how these changes will affect them directly. Therefore, review legislation and jurisprudence from a practical point of view. Always ask the question – how can a client benefit from reading your review? Explain in detail the implications of the innovations, and teach your readers to use the knowledge in real life.
Notable Case Results of your firm
If you have received any prestigious award or award that confirms your qualifications, you can report it on your blog. This will increase audience loyalty to your company. However, I don’t recommend turning your entire blog into a “Company News” section. Try to alternate such messages with publications that are focused on clients, on their problems and pains, on their interests.
Trial Process Guides
Communicating with law enforcement is stressful for many citizens. Then what can we say about litigation! Appearing in the courtroom as an accused, communicating with the judge and prosecutors is very frightening. In such situations, people seek support and understanding.
Of course, if you are not a lawyer for the accused, then you cannot provide full advice and assistance. But you can tell and explain many important details about how the court hearings are held, what are the general procedures, etc. Leverage your experience and create trial process guides for the types of cases that you do. Explain what the person should expect in a given situation.
Answering Common Questions
The good thing about the FAQ format is that you don’t have to search for attorney blog ideas – the audience provides them. With such posts, you not only demonstrate your expertise but also work on client loyalty. When a professional gives at least basic information for free, it captivates.
If there are not enough questions or you want to cover some topics additionally, try to choose those topics that will be of interest to the target audience.
I remind you once again that answers to audience questions must include the disclaimer stating that the post does not constitute a client-attorney relationship.
Legal Strategy Breakdowns
Many people have only a general idea of what the job of a lawyer consists of and what lawyers do in court. They see something in a movie or a show from the courtroom, but real life often looks very different. If you even open the curtain a little and show the audience how you work in court, it will generate additional interest in you. You can talk a little about how you started your career, how you gained experience, what you had to overcome to succeed. Show small fragments of your working day, explain what difficulties lawyers face in their work. Thus, you will become closer and more understandable to the audience, and your readers are more willing to become your clients.
Dispelling Legal Myths
The reasons for the emergence of myths in the legal field can be different. Someone once read the law incorrectly and then told other people his vision of the situation. Someone does not know that the legislation on the necessary issue has already changed and lives according to the old laws. Someone confused the legislation in different states. There may be many reasons, but the result is the same – people believe in something that does not exist in reality.
Therefore, it makes sense for lawyers to work on dispelling myths. This is an example of useful content that always interests the audience and drives traffic to the site. With the help of such posts, you can dispel any misconceptions of people in the legal field, and at the same time – demonstrate your experience and knowledge. This format is also suitable for working out objections that prevent people from seeking help from lawyers.
Guest Blogger Takeover
Collaborating with other bloggers can bring many benefits:
- You will have fresh legal blog ideas and a new way of looking at things. Your blog will become more diverse.
- You will be able to attract the audience of this blogger to your site. Readers will come to you to find out what their favourite author wrote. If they like your blog, they can become your audience too.
- You can exchange backlinks with the site of the invited blogger. This is very important for SEO optimization.
Now let’s take a look at exactly who should be invited to your blog. I recommend paying attention to representatives of related fields. For example, if you are a tax attorney, you will have many topics in common with a certified public accountant (CPA). If you are an injury lawyer, invite reputable medical professionals who can share their experiences. If you are an immigration lawyer, then try talking to immigrants who have already moved to the United States and have a story to tell.
Seasonal themes help keep your blog relevant. In this way, you show the audience that you have your finger on the pulse and that you are ready to help solve “seasonal” problems.
There are seasonal themes in almost every area of legal practice. Do you remember the movie Home Alone? These loser criminals worked during the holiday season. If you are a criminal lawyer, remind your readers to be careful over the coming holidays. If you are an injury lawyer, then you can constantly talk about the climate in your region and possible natural disasters. There is a certain seasonality in the real estate market, in the tax area, in immigration, in the labour market, in tourism, etc. On all these lawyer blog topics, you can write articles with warnings and explanations on how to avoid problems.
Telling Stories about Past Cases
This refers to the description of practical examples from your experience. Cases demonstrate exactly how you solve client problems, and also show your skills and experience. The following scheme for constructing text is effective:
- a description of the problem;
- the actions of the lawyer to solve the problem;
- what result has been achieved.
When you write a case study, be sure to use specific facts and figures that show the result of your work. For instance, that you were able to achieve $ 50,000 in compensation for a client. Then the result of your work will be more visual and understandable to the audience.
Be sure to tell real-life situations in simple, understandable language so that it is easier for readers to associate themselves with your client. Do not overload the text with complex terms and references to laws.
Updating Old Posts to Keep them Relevant
Here I want to give a specific example from my practice. A few years ago, our new client, the New-York based law offices of Yuriy Moshes, contacted the digital marketing agency Lasting Trend. The company had a website at that time, but it did not bring any leads at all. We conducted an audit of the site, analyzed the data obtained and developed a marketing strategy. We decided to focus on content, including updating old articles.
The fact is that the law blog ideas for this website were chosen very well and correctly. But important keywords were not included in the texts. In addition, over time, the information in the articles has become outdated. We took into account these mistakes and rewrote many of the texts in a new way. The result was not long in coming.
Soon the statistics showed that the traffic of the updated pages increased sharply and the site visitors began to spend a lot of time on the updated pages of the site. Overall, we’ve increased organic traffic 50-fold. So do not rush to write off old articles. They may still serve you well.
How To Find Trendy Legal Blog Topics
I have described only the main directions that will help you develop your blog. It is almost impossible to compile an exact list of topics – there are too many options in each specialization. Also, your blog should be unique and reflect your vision of the world and your professionalism.
What if at some point the legal blog ideas run out and you need inspiration? I recommend that you use a few simple tools that will prompt you for new topics.
Google Trends is a service that helps you figure out what users are most interested in right now. With its help, you can understand how much your services are in demand, what seasonality they have, in which region they are most popular, etc. With this data, you can create the freshest and most relevant content for your clients.
To make it easier for you to work with this tool, use filters. They will remove unnecessary information and narrow down the search. In particular, you can choose:
- topics relevant to your field of activity;
- topics of interest to the target audience;
- topics that match your knowledge.
The functionality of Google Trends allows you not only to find niche law blog ideas, but also to predict the best time to publish materials. Use this feature when creating your content plan.
Since Google Trends has access to real-time data from thousands of searches, you can leverage the big events in your industry in some way. For example, criminal lawyers can use crime news on their blogs.
Google Suggest And People Also Ask
Consider a couple more useful tools from Google.
Google Suggest is an algorithm that automatically completes the search bar. That is, when you start looking for something in the search engine, the service itself suggests possible keywords.
The word list is created based on the most popular searches from other users. Google assumes that if the majority of users wanted these keywords, then they might be of interest to you too. But you can use this list differently – as attorney office blog ideas for your next articles. With Google Suggest, you’ll know these topics are hot right now.
Similarly, you can use People Also Ask (PAA). This is a block of questions or topics that appear below the search bar after you have entered your query. The number of questions in these blocks can be huge, so you will certainly find new legal blog ideas there.
Using Special Tools
As you probably already understood, by special tools I mean any platform that works with keywords. There are a huge number of them.
For example, the Lasting Trend team makes heavy use of SEMrush. It is a very powerful platform, and keyword manipulation is one of the functions. SEMrush works on a database of over 95 million words. Its data is very accurate and up to date. However, SEMrush is an expensive tool and is more suitable for professional SEO professionals and marketers.
To find some lawyer blog ideas, you can use simpler and cheaper (or even free) software, such as:
- Wordtracker is an online service for thorough keyword analysis based on real searches from real people.
- Google Keyword Planner is a free keyword search tool. It analyzes the statistics of queries in its search network and also has a wide range of functionalities.
- Key Collector is one program for collecting, cleaning and clustering the semantic core.
The list goes on for a long time, but I am sure that the software listed above will be enough for you for blogging.
Why Is It Important To Thoroughly Choose Law Blog Topics?
There are several factors why you should pay close attention to topic selection.
– Website promotion. A blog is one of the most convenient ways to create and update content on your site. In turn, content is the most important tool for optimizing and promoting a site. Choosing topics based on their importance, relevance, and popularity will quickly grab attention to your blog. It will increase organic traffic and your site will begin to climb higher in the Google rankings.
– Brand development. By properly interacting with your audience, you can draw attention to your company, your brand, and become an influencer. Reading your blog, people will see your expertise, gain confidence in you, and in the future, they will want to become your clients.
– Audience training. With the help of a blog, you can explain to the audience in which cases it is imperative to seek the help of a lawyer, what services you provide, in which situations you can help. This foundation of knowledge will be very useful and will further simplify communication with clients.
If your competitors have already used some attorney blog post ideas, you always have the opportunity to write a better article.
What Are The Best Legal Blog Topics To Write About In 2022?
A content plan for a legal blog can be based on a mixture of the hottest issues and the so-called “evergreen” topics. By evergreen, I mean those subjects that are always interesting to the audience. Below is a list of law blog topics that should be used in a legal blog. The first three categories are more about an evergreen, while the fourth category is about topics that are important “here and now”.
1) Law firm specialization
– Legal Advice On Specific Practice Areas
– Comprehensive Guides and Information on your Target Areas of Practice
– Legal Strategy Breakdowns
– Dispelling Legal Myths
– Updating Old Posts to Keep them Relevant
2) Direct experience of a law firm:
– Trial Process Guides
– Notable Case Results of your firm
– Telling Stories about Past Cases
3) Communication with the audience and exchange of experience
– Answering Common Questions
– Guest Blogger Takeover
4) Current topics
– News related to your specialization
– Recent and Upcoming Changes In Law
– Seasonal Content
Even if you write on topics that are relevant right now, try to add information there that will be useful even after some time.
How Do I Find New Law Blog Topics?
There are many sources for fresh legal blog topics.
First, these are all SEO tools that work with keywords. For example, SEMrush, Wordtracker, Google Keyword Planner, etc. With their help, you can determine the most popular phrases at the moment. Accordingly, articles should be on topics related to these keywords.
Second, it is your audience on the site and real clients. When people ask a lawyer a question, it is not idle curiosity. They have a problem and it worries them. Do not be lazy, spend time at least on a general answer.
This way you will get a loyal audience and grateful customers.
Third, there are your competitors. Tracking other lawyers is essential for promoting your firm. In particular, you need to follow their blogs. However, you should write your text and take into account your experience and practice.
Developing Effective Content Plan Made Easy WIth Us
Creating and maintaining a blog is always a daunting task. It takes a lot of time and various specific knowledge, including SEO, SMM, content management, etc. For lawyers, blogging is complicated by the fact that very complex and serious topics need to be explained and described in simple language. At the same time, the content needs to be constantly updated so that the audience again comes to you for new information.
Not surprisingly, as a result, many lawyers refuse to blog on their sites. They believe that they do not have sufficient resources to do this kind of work. It is an erroneous decision that complicates website promotion on the Internet.
If you want to increase your online presence while saving your time, contact a digital marketing agency. The agency can help you create a content plan, find the right keywords for your articles, or even write blog articles. Of course, in the latter case, it is better to contact an agency that has experience working with lawyers and knows all the specifics of this industry.
For example, the digital marketing agency Lasting Trend focuses specifically on working with law firms. Our team includes content managers and paralegals who know how to write professional and quality articles on legal topics. We have proven to our clients that working with Lasting Trend is a very profitable partnership that leads to an increase in the number of clients and profits.
You must be logged in to post a comment.