Lasting Trend will work with you to optimize the best course of action depending on your goals and budget. We will prove to you we can reduce marketing costs while increasing revenue based on a custom strategy. We offer an entire team of experts in both strategic and technical SEO. You can check verified client reviews and our case studies.
One of the biggest mistakes a company can make is not paying attention to their niche SEO marketing trends and just using generic game plans. In the US highly competitive market, it’s critical to have a comprehensive system. Lasting Trend is here to help you to develop one for your business.
If you have any questions on how to optimize your website to get more online leads, you can contact Lasting Trend for an initial 30 minutes free SEO strategy consultation.
Why You Need an SEO Strategy
It’s pretty simple. An SEO strategy will help you achieve marketing goals and significantly increase revenue. Our unique approach goes from keyword positions to traffic generation and leads conversion. By analyzing your data, we can concentrate on best-performing tactics and skip not the working ones.
We will provide easy-to-read concise reports on how your marketing properties are performing. These reports will give a dashboard to see the progress you have made for months. It will also include projections on the results we can achieve in your SEO campaign.
Our team will meet with you (via Zoom or in our New York office) to review your marketing campaign’s data and provide a guide for your business digital marketing strategy. You should choose Lasting Trend because we have:
a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools
What You Can Expect
Our SEO strategy plan aims to attract both new and existing customers to your website by making it rank higher on Google. Lasting Trend’s consulting service includes:
1. Discovering your industry: all industries are different, some go up, some go down. Researching your industry’s latest trends is a crucially important process that many “all size fits all” marketing firms skip. Lasting Trend is not. On average we check 50 competitors in your city, state, and the entire US to get the best overview possible.
2. Developing SEO Expert Strategy for your niche and your city: Strategies to rank on the first page of Google for your type of service in NYC and Loraine, North Dakota aren’t similar. A marketing campaign that works great in Loraine may not work in New York City. Implementing the NY strategy in ND most likely will be overkill.
3. Executing our strategy to grow your business: Just knowing that you need to build additional 50 links and 20 website pages to get more clients won’t help you much. Instead, we give you all the inside details on how to do everything step-by-step. You can do it yourself or hire us to help.
1st Month
Finding “low-hanging fruits”to get SEO boost
Site analysis
Niche research
Competitive analysis
Brainstorming and strategy approval for 12 months
2nd Month
Developing traffic growth strategy
- Content Plan
- Link Building
- Technical SEO
Development of reporting system and proper analytics setup
3-6 Months
Implementing customer growth tactics
Blogging
Webmasters outreach
Search and/or social ads
Strategy correction based on the first dataset
6-12 Months
Sales Grow - your investments are starting to pay off
Conversion rate optimization of landing pages
Email newsletters
Sales funnel optimization
Marketing strategy review and development for the next 12 months
What Our SEO Consulting Service Include
We will provide easy-to-read concise reports on how your marketing strategy is performing. It will include projections on the results we can achieve and a detailed plan in 3 key areas of SEO:
Based on the content audit, you can follow the most successful tactics your competitors use instead of trying all the “best practices” you can find online. People search for a criminal defense lawyer and a gym membership on Google, but the content they see is very different.
Do clients call you right away once they find the website, i.e. plumbing emergency calls?
Do they like to shop around and look at third-party reviews of the service, i.e., insurance quotes?
Or your clients go through a multi-step decision-making process, i.e., in sexual harassment cases where the potential client has a whole set of questions, from “Do I have a case?” and “How to prove it?” to “How long the case may take” and “How to find the best sexual harassment lawyer?”
We know what type of content you have to use on your website for each situation. In other words, instead of asking you to create hundreds of useless blog posts, we will give you the list of pages that bring most of the clients to your competitors.
Inbound Link Profile Audit
Despite many algorithm changes, Google still views backlinks from reliable websites as a great value. We will provide you with a complete backlink analysis based on your competitors in the city and (in some niches) nationwide. You will get:
Benchmark: How many backlinks your competitors have
Prospecting table: A list of websites most of your competitors have links from, but you don’t
Game plan: Estimated backlinking schedule based on how often your competitors do backlinks.
These will help you set the correct expectations and goals for a feature link acquisition campaign.
Technical Website Audit
One most important aspect of improving your organic search engine optimization is conducting a full technical SEO audit of your website properties. The audit covers more than a dozen tests, including:
Page speed and Web Core Vitals Test: This is one of the critical factors in Google.
Comprehensive mobile-friendliness test: Your website shouldn’t just be available to view on your iPhone, it must render appropriately on all mobile devices.
Search index test: this shows you which pages are being indexed and where relevant “keywords” are ranked.
Accessibility test: Around 25% of Americans have CDC classified disabilities, which means that your website has to be ADA compliant not only because it’s the law but also because you are simply losing money on a non-compliant website.
Lasting Trend has proven results from many different industries, including the toughest ones, like legal marketing. We have the flexibility to adapt to any situation and help improve your search engine results. Innovative companies that are looking to hire an experienced SEO strategy agency can contact us today for a free SEO audit.
Why Choose Us For Your SEO Strategy
At Lasting Trend, our overall goal is to help you gain more search traffic that ultimately converts into qualified leads, bringing you more customers and revenue. We can develop a custom plan tailored to your unique niche and geo-position that helps your business grow online.
Below are a few more reasons why you should choose Lasting Trend as your SEO strategy experts:
9 th Place
Top 15 New York SEO Services Companies – Leaders (Clutch)
15 th Place
Top 90 SEO Companies in New York (The Manifest)
We are Google Ads certified partner
5-star verified reviews profile on Clutch from real business owners
Lasting Trend is a professional SEO service provider. While many firms have gone the way of hiring an in-house marketing team, our results have proved we are 4.5 cheaper while delivering better results.
$60,000/
year
with Lasting Trend
4.5 times
cheaper
than in-house team
$275,000/
year
marketing director, senior SEO, content writer and junior designer
There is no bigger compliment than getting endorsements from our current and past clients. We strive to meet the high expectations we set for our services, and we love nothing more than to have happy, satisfied, and profitable customers.
Testimonials and Reviews
5.0
the review
"They always finish early, and the work is of high quality."
OCT 13, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The client was impressed with Lasting Trend’s professionalism and strong work ethic. The team always met deadlines and delivered high-quality work at reasonable prices.
"It was an easy-going project, and I enjoyed doing it."
MAY 26, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The work from Lasting Trend satisfied the client, as it was all delivered on time and as promised. Their well-rounded expertise in things outside of marketing and SEO made them a valuable asset. The communication flowed smoothly and the team’s knowledge was clear.
“The Lasting Trend team is full of problem solvers.”
APR 14, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The partner's online presence and organic sales have increased. Lasting Trend delivers quality work and produces effective results. Their team is communicative and readily available to answer questions. Tackling issues head-on and providing solutions are hallmarks of their work.
"They deliver the results that they promise at a reasonable price."
NOV 08, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The various efforts and improved site have contributed to better visibility on the first page of search results for the business. Lasting Trend is responsive and knows the best course of action for the project. Customers with patience will see the results from the engagement.
“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”
SEP 10, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.
"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."
JUN 21, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.
Law Office of Yuriy Moshes is a more than just typical law firm. They took a online-first approach to get TOF clients. Firm specialize in employment, personal injury and real estate law.
LaptopMD is an electronic repair chain in NYC. It has grown from a small repair shop to a business with multiple locations and millions of dollars in annual revenues.We have similar case with Big Apple Repair
Interactive Vision Solutions is an audiovisual equipment rental company which provides comprehensive, affordable equipment rental service in New York City.
Law Office of Yuriy Moshes is a more than just typical law firm. They took a online-first approach to get TOF clients. Firm specialize in employment, personal injury and real estate law.
LaptopMD is an electronic repair chain in NYC. It has grown from a small repair shop to a business with multiple locations and millions of dollars in annual revenues.We have similar case with Big Apple Repair
Interactive Vision Solutions is an audiovisual equipment rental company which provides comprehensive, affordable equipment rental service in New York City.
Relevance in SEO marketing is making your content relevant to a specific target audience. Your online presence should stand out from your competitors, position your company as the “experts in the field.” Building this relevancy will firmly set your website and help you gain new business.
What are the best SEO strategies?
There are various “best SEO strategies”, but the best strategy is based on your business and your current situation. The best strategies are detailed based on you. We have various methods outside of website optimization. Some of the tools include local SEO marketing to create interactive email campaigns.
Is SEO still effective?
Despite what some in the industry think, SEO is still very much alive and well. By staying ahead of the latest trends, SEO marketing is still a valuable tool to drive traffic and potential new customers through your marketing pipeline.
How do I budget for SEO?
During our initial Free SEO consultation, we will meet with you to discuss your current situation. Your budget should be based on your goals and your vision. Our pricing is tiered, so you have the flexibility to start small and ramp up your spending based on your results.
Who needs SEO Services?
Virtually every business can use the advantages of having a great SEO plan and timetable. In recent times, small businesses have had tremendous success leveraging a local SEO agency strategy. While SEO will help you gain new customers directly through your website, your SEO will help build credibility to your brand
Now It’s Your Turn
Digital strategy consulting is a puzzling task requiring a deep understanding of your market, research skill, and in-depth SEO knowledge. Contact us today for a free strategy overview. Our team is standing by and excited to start generating revenue. We look forward to hearing from you and can’t wait to get started on your next profitable marketing campaign.
Get in Touch
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