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Every day, our world becomes more digital. It is extremely rare to see a medium-to-large company with no online presence. With every passing year, the number of businesses venturing into the online marketplace will only increase — and these companies will need the support of a digital marketing service.

The Americans with Disabilities Act (ADA) demands that all websites be accessible by differently-abled people. Many websites do offer features that allow these groups of individuals to use a website easily. Thus, they end up not getting what they need. However, the ADA act directs web page owners to know the accessibility needs of their audience. However, making an ADA compliance website can be costly. This has led to businesses not ADA compliant being sued or sent demand letters. Fortunately, the recent federal code amendments state that you could get up to $5,000 ADA tax credit or ADA ta

After starting your business, you already know the importance of having a presence online. The biggest puzzle to solve is how to collect leads online. The way you establish your marketing strategies for your business to capture leads from your website or even just to get traffic to your website. Or, better yet, something that is most important is to create a website! Should you go outside of your company for digital marketing or keeping it in-house is an important question to ask as well. Lead generation strategies through blog posts, social media, and other outlets is a must – and in this se

It goes without saying that digital marketing is the new talk of the town. The hype is justified because businesses now understand why they need to hire a full service digital marketing agency. Running a business means having a lot on your plate. You have to work on the finances, you have to provide a safe workspace to your employees and most importantly you have to manage the quality of your product/service. During such times, you can’t overlook the importance of marketing and spreading the word about your business. This is why you should hire a digital marketing agency! What A Digital

It is now possible to configure and automate a system that will interact with a potential customer at various stages of the sales funnel. In this way, we can fulfill our main goal - more potential customers will reach the payment. Besides, some tools stimulate customers to re-purchase. All these are different stages of the digital sales funnel, which we will talk about in this article.

Perhaps you don't have a strategy for digital marketing yet. Or you have full-time staff, and you're thinking of ways to cuts costs and increase efficiency. In any case, this guide will help you make the right decision about who is best equipped to represent your brand online.

Here at Lasting Trend, we’re known for our passion for helping businesses generate more leads and more traffic via improving their online presence. We have successfully helped countless clients over the years utilize each and every cent of their marketing budget efficiently, and we know that the most efficient way to increase your revenues is a personalized digital marketing strategy. We love to see the small businesses we help grow!

How can businesses remain active, and which strategies work in these conditions? This poses a difficult question - every crisis exhibits unprecedented and unique characteristics. However, we can find valid patterns and apply them to marketing strategies.

As a company that works closely with different kinds of platforms, we would like to share our knowledge with people who need it. Today we are going to shed light on how to set up SEO for Shopify, what are the most common mistakes that people make, and ask our Shopify SEO experts for tips.

Marketing has traditionally been a weak spot of many tech startups but blockchain marketing doesn’t have to relive that same fate. Your successful ICO is the beginning of your blockchain marketing strategy and you should know how to do marketing for blockchain and take the value you created, throughout your token sale, through to market.