If you have created a store on Shopify, it means that you have decided to get serious about promoting your business. And this is the right decision. Indeed, this platform can give you a lot of tools to grow your company, sell services and find new leads.
But at the same time, this diversity can be a problem for you. Because any tool can only be effective if you know how to use it.
A simple and clear example would be a car. You have a driver’s license, and you know how to drive a car, but you still regularly go to a car service to check if everything is in order with your vehicle. You know that if any part of the mechanism is faulty, it will affect the operation of the entire car.
The same can be said about Shopify. It has great potential and opportunities, like an expensive car. But only quality service will allow you to use it to the maximum. That is why you need a car service center for a car and a Shopify email marketing agency for Shopify. For example, an agency that will help you with email marketing.
You probably want to know why I focus on email marketing and insist on the need for integrations.
It’s simple.
Although email marketing is considered an outdated approach, it is still very effective. Yes, of course, in recent times there have been a huge number of ways to advertise a business, such as SMM or PPC. But even modern methods of promotion have their drawbacks and are inferior to old-school email marketing in some respects.
Here are some examples for you.
Today, users do not give out their email addresses to everyone. If you managed to get an email address directly from a client, consider yourself hitting the jackpot. With the right approach, you will now always be able to connect with your audience. For example, PPC will never give you that effect.
Email is available to almost all age groups. This is the path for a wide range of users, even for those who are not well versed in digital technologies. Most people know how to check email, which makes it the most popular form of digital marketing.
Creating and sending letters will cost you less than other types of advertising, but the KPI can be much higher. For every $1 invested in email marketing, brands earned $36.
All of these benefits are also relevant if you use Shopify integration email marketing. Therefore, I recommend that you use this marketing channel to grow your firm.
A well-developed website and the right email marketing are two important tools that complement each other perfectly. You may not see this relationship very clearly yet, so I’ll show you some examples.
Here is what your website can get from email marketing:
If your content is of interest to recipients and they want to know more information, they will use those links to the website that you place in the letter. By doing this, you will increase the number of visitors to your website. This, in turn, will increase the ranking of your website in search engines.
One of the features of email marketing is the ability to receive feedback from readers. In response to your email, they may write you comments about your website or a particular service. Moreover, you can purposefully ask customers to leave their reviews. For example, send them a questionnaire and ask them to fill it out. You can then post the resulting reviews to the website or social media.
Regular emails help to inform leads on time about all changes on the website – about the publication of new articles, the beginning of promotions, and even technical failures. The latter is also of great importance because if you warn the client about technical problems in advance, explain their cause and name the exact terms for solving the problem, clients treat such a situation with understanding.
Now I’m talking about the direct impact on the website, but the functions of email marketing, of course, are much wider.
Email marketing is a way to regularly remind your audience about your firm and services. Your main task in this case is to provide interesting and informative content that will form the right image of your firm in the minds of consumers. As a result, when customers need help, they will turn to you, because it is your brand that will pop up in their memory in the first place. They will associate your brand with quality, expertise, and convenient service.
An impressive and useful newsletter is something that users will want to share with their friends. Moreover, email is the most used work communication channel on mobile in the United States.
In other words, effective email marketing not only retains the customers you already have, but it also attracts new audiences, making your brand more popular and prestigious.
The reality of e-commerce is that most visitors never return to the same site, and most shoppers do not make repeat purchases from the same online store. And Shopify won’t save you here. You need to take some steps to change the situation.
One of the benefits of email campaigns is the ability to customize and segment the target audience. Unlike publications on social networks, where you address all users, email campaigns can be segmented for different target audiences: by age, gender, geography and other parameters, as well as based on RFM analysis. As studies show, segmented email campaigns produce 30 percent more opens than untargeted email campaigns.
Letters are a way to “warm up” and prepare your audience for buying or ordering services. In such emails, instead of a call to action, you should talk about what problems your service solves and share useful information, which significantly increases the engagement of mailing list subscribers.
Email marketing is deservedly considered an effective tool in the fight against abandoned carts. On average, 77% of shoppers abandon their cart without completing a purchase. In this case, you can remind the consumer about the abandoned product – and then the probability of returning the client will increase significantly.
Of course, before launching an email campaign, you need to build a subscriber base first. The quality of the base directly affects the effectiveness of the email strategy.
The mailing list may include names, email addresses of subscribers, their state and city of residence, and other information that is useful to you and that people are willing to provide.
The main rule in the process of collecting contacts of subscribers is their permission. That is why buying other people’s lists and databases is a bad idea. These users have not agreed to receive your newsletters, they are not familiar with the brand and are not interested in the services. In addition to the wasted budget, this situation can damage your reputation, and your emails will end up in spam.
Regular email providers are not designed for bulk emails and email marketing in general. They may have some limitations. For example, limits on the number of sent emails. Or it may not be possible to create a template, automate processes, segment databases, manage lists, upload analytics, etc.
That is why special tools are simply indispensable. A reliable service will make sure that your emails end up in the inbox and not spam. Also, it will help to personalize letters, conduct tests, work with the database and create relevant mailings.
With the help of email marketing, you can take your Shopify store to the next level, increase conversions and sales, and attract more customers.
I recommend customizing email campaigns based on campaign goals with services like Omnisend, Klaviyo, ActiveCampaign, GetResponse, Drip, MailerLite, Sendinblue, SmartrMail, ConvertKit, Constant Contact, etc.
Yes, SMS is also a fairly old tool in the e-commerce arsenal. You can say again that this is an old-school way of advertising and it doesn’t work. But you are wrong.
First, SMS is still effective. Mobile phones have become an integral part of our lives, and more and more people get information from smartphones.
Secondly, SMS marketing becomes more effective when email marketing is supported, and vice versa.
I give you a few examples of how SMS and letters complement each other:
This method works great when you want to tell subscribers about a new promotion or discount.
This method is convenient, for example, to inform people about an upcoming webinar.
By the way, having received your SMS, the user will probably open your letter with the help of a smartphone. Today, mobile devices account for about 60 percent of email opens. Therefore, make your letters easy to read on such gadgets.
One of the reasons why Shopify is so popular and in demand is the ease of creating your website on an online platform. You can set up a store even if you don’t have the proper experience. You just need to go to Shopify Themes, where a whole collection of templates is collected.
However, be careful, building a website quickly does not guarantee you successful sales. Of course, aesthetics matter, but you must clearly understand that your website should primarily sell your services. Website conversion is much more important than design.
Inexperienced users, when creating a website on their own, make a large number of mistakes, such as:
Any of these mistakes can lead to the fact that the client, having visited your website, immediately leaves without placing an order.
That’s why, even if you want to create a website on Shopify, it’s better to enlist the help of professionals. The email marketing agency for Shopify stores Lasting Trend will help you develop not only a beautiful but also a convenient and thoughtful website that will bring you money.
Shopify email marketing will only work effectively if you send the right content to the right people. This is where the CRM system comes into play, which stores information about your customers. CRM provides a large amount of data for email marketing campaigns that focus on a specific recipient.
Having all your customer data in one place makes it easier to understand who your audience is and what they want from you. You can track all interactions with customers or users and see which strategies are working and which are not, as well as identify areas where your business needs to grow and develop.
And, of course, the CRM-email tandem allows you to create customizable templates for emails, carry out mailings and store all correspondence with each client on his card.
In more detail, different CRMs have different functionality. Email marketing may require tools such as:
Also, CRM can help with the automation of all processes.
Email marketing involves many routine tasks that can be automated: this frees up time for other things and minimizes the human factor.
Using various services, you can set up automatic sending of an email in response to user actions on the site: subscription confirmation, abandoned cart reminder, webinar registration, purchase, password change, etc.
One of the most common uses for email marketing automation is as a welcome email or series of emails. Creating a new welcome email for each new subscriber will quickly become tedious and time-consuming. Setting up automation to automatically send these emails will save you tons of time and money.
As 2020 research shows, automated welcome emails sent by e-commerce players had a conversion rate of 51.9 percent.
Shopify is so easy to use that it comes with some risks. Users get the feeling that they can not only create a site on their own, but also fully manage all related processes.
Without a doubt, you can create and manage a store yourself, but if you do not have much experience in marketing and website management, you can make a lot of mistakes. They can occur at all stages – from website development to email distribution and customer interaction. And each of these mistakes can lead to large financial losses.
Another difficulty is that inexperienced users cannot see their mistakes. Even if it’s just about sending emails. Email marketing without subsequent performance analysis is a waste of budget and time.
That’s why you need the help of professionals. Lasting Trend marketers are ready to start working with you at any stage of your website development. If you have already set up your store on Shopify, we will analyze its performance, help you fix any shortcomings, provide Shopify SEO services, and then develop a marketing strategy, including Shopify email marketing. If you are just planning to create a store on Shopify, then we will help you already at the initial stages of work.
In fact, when clients start to really dig deep, they realize how complex email marketing can be. Just imagine how much work you need to do to organize and run an email campaign:
Obviously, such work requires a lot of time and knowledge. Our clients prefer to immediately seek help from Lasting Trend to get a high result and productivity.
Email marketing is a delicate job. You are not interacting with abstract potential customers, but with people who have already entrusted you with their contacts. You need to act very carefully to justify the trust and not alienate the leads. You will need the help of professional marketers.
Your website is the face of your brand, whether it’s from Shopify or other platforms. Your website should make your visitors feel welcome and encourage them to explore the services you offer.
That’s why, when working with our clients, we always recommend getting the website up and running before emailing. It is very similar to moving into a new house – first, you put things in order in the rooms and then invite guests to a housewarming party.
This is what we did, for example, while working with our client, the New-York based law offices of Yuriy Moshes. When he contacted us, we first of all checked and optimized his website, and then we started implementing various techniques to attract customers – email marketing, sales funnel optimization, conversion rate optimization of landing pages, etc.
We have achieved very impressive results. We increased the organic traffic 50-fold in the first 24 months. Want to have the same success? Contact Lasting Trend!
Now that we have discussed in detail those processes that are associated with email marketing, we can return to the beginning of our conversation. You have already seen that email marketing is not just about writing polite letters. This is your way to make money.
Here are the concrete numbers to prove it:
So, email marketing is a relevant and necessary tool that allows you to increase the number of repeat sales and upsells, and build trusting relationships with your audience.
<H2> Shopify Email Marketing Pricing
The Shopify platform offers its customers three plans – Basic, Shopify and Advanced. Also, you have the opportunity to save 10% of the amount if you pay for one year at once. Plans cost from $21 to $300. This is what you must pay if you want to have a Shopify store.
If you want to actively use email marketing to grow your store and need the help of experts, you can contact the email marketing for your Shopify store – Lasting Trend. We also offer our clients three main plans – SEO Service, 360° Marketing and Enterprise SEO. The email marketing service for Shopify is included in the last two. Thus, you have the opportunity to choose the set of services that best suits your price.
In addition, we can always discuss individual terms of cooperation with you. For example, you can order only one service – email marketing.
Yes, in 2019 the platform released its own Shopify Email app that you can use. The app is available with any Shopify plan. As Shopify states, “there are no monthly commitments, and you’ll have access to all Shopify Email features.”
However, you should pay attention to a few nuances.
1) The free version of Shopify Email has limitations. Every month, you can send up to 10,000 manual or automated emails for free. If you exceed this limit, you will have to pay extra. Unused emails don’t carry over to the following month.
2) The functionality of Shopify Email has limitations too. This is understandable because the service is aimed primarily at creating websites, and not at mailing lists. For example, the customization options will not allow you to creatively style your letter.
That’s why you should look into additional email marketing tools. One of the most popular is Omnisend. You can also use Klaviyo, ActiveCampaign, GetResponse, SmartrMail, Drip, Privy, Sendinblue and more.
Yes, sure. To send a letter to a client, you need to enter his contact details, that is, an email address, into the database. You have several options on how to do this:
1) You can get an address if a new customer wants to place an order in your store. When creating a profile, the client will have to provide their information – and this data will automatically appear in your database.
2) You can enter the data manually if you know the email.
After that, sending letters to the client will not be difficult for you.
However, you can include the client’s address in any of your email campaigns if you have obtained their permission to send them beforehand. Also, don’t forget that you can send 10,000 free emails per month.
Lasting Trend, as an email marketing consultant company on Shopify, recommends starting any email campaign with a list of segmented and targeted email addresses. Before sending letters, the list should be filtered, focusing on parameters such as:
Quality. Check each email address yourself and do not buy lists from third-party services.
Relevance. Target people who are genuinely interested in your product.
With the right approach, email marketing can help grow your business and build relationships with your customers.
You can use Shopify Email for marketing campaigns, as well as additional email marketing apps that offer more functionality.
All Shopify plans include the ability to send emails. If you have a paid Shopify plan, you can send 10,000 free emails to your customers.
This number of letters is calculated for one month:
If you have not used this amount within the specified period, the remaining letters “burn out”, and you cannot transfer the balance to the next month.
If you have reached your limit and need to send more emails within a month, you will have to pay for them. Shopify explains its rules this way: “Emails are counted based on each individual email address that an email is delivered to. You can send additional emails beyond the 10,000 free emails at a cost of $0.001 USD per additional email.”
In order not to waste letters, you need to plan the letters that you will send during the month. You do not need to bombard subscribers with dozens of emails in a row. On the contrary, your mailing strategy should be consistent and well thought out. In the plan, you can specify the frequency of sending emails. There is also an option to allow subscribers to choose their frequency of sending.
Work on growing your email subscriber base should be ongoing because it inevitably decreases over time: people unsubscribe, change their email addresses, or simply no longer need the information you share with them.
To increase the number of subscribers, use the features of your Shopify website.
1. Use calls to action (CTA)
A simple form with a button might be overlooked by visitors, especially if it’s somewhere in the bottom half of a website’s sidebar. So use CTAs that remind readers to subscribe.
2. Offer an incentive
The reader needs a specific reason to subscribe to your newsletter. For example, you can create an e-book that contains valuable information for your audience and offer it in exchange for a subscription.
3. Add Social Proof
Most of us greatly appreciate the opinions of others, and this can be used to our advantage. Tell your subscribers how many people are already receiving your newsletter, and it will be an additional confirmation of its usefulness.
4. Reach out to those leaving the page
According to statistics, about 70% of visitors who leave your site never return. You may be able to keep some of them by asking them to subscribe to your mailing list.
5. Experiment with traffic sources
For example, use affiliate and social marketing.
And remember that you need to not only attract new visitors but also work on retaining them. Such a marketing tool as an e-mail newsletter is perfectly suited for such purposes.
It’s understandable that people who have never used Shopify or run an email campaign before have a hard time using these platforms. In this case, it is better to turn to a Shopify email marketing agency that will help you at all stages – develop a marketing strategy, collect a database of contacts, conduct an email campaign, etc. In general, they will do everything to help you develop and make your business successful.
Moreover, site owners who already have some experience also need the support and advice of specialists. Because only constant monitoring and analysis of the effectiveness of mailings will help make email marketing effective for your company.
Digital marketing agency Lasting Trend is ready to provide you with support and free advice on issues related to Shopify email marketing. Our experts will recommend to you the promotion methods that will be most suitable for your company. With our help, your email campaigns will become more effective.
