Your non-profit makes up a very special section of the economy. And like other elements of the economy, your non-profit must have a marketing plan and strategy. This is even more true today in the digital era than it was twenty or thirty years ago.
So, maybe it is time you did some introspection and asked yourself a few simple questions.
Are you tired of getting little to zero ROI on your SEO dollars? Are you desperate to improve your website performance? Did you spend a quarter of your marketing budget to get all new content for your website, but it only gave you a short-lived blip on your Google rank and a brief marketing advantage that quickly evaporated? If this sounds like you, you’ve come to the right place.
That low-impact limited ROI doesn’t have to be the end of the story for your SEO. Non-profit organizations like yours need an effective marketing plan. And we have the solutions to all your non-profit marketing problems.
Indeed, Lasting Trend is the non-profit advertising agency you need. We believe SEO should give real results that build over time and provide a lasting impact. We’ll take the guesswork out of your marketing strategy and help you develop a strategy that works without breaking the bank. Our SEO services are not only effective, but affordable as well.
Our Most Popular Non-Profit Marketing Agency Services
Let’s talk more about that ROI. We are a non-profit marketing agency that believes in a simple ROI idea—that for every marketing buck the client spends on SEO he or she should get two, three, or even more in return. If that’s not happening, the SEO is failing that business endeavor whether it be a non-profit or not.
In such an instance, if you want your non-profit, to continue in its endeavors, you need to do something about your SEO. You can start by contacting a digital marketing agency for a non-profit like us. We have the tools, techniques, and strategies that will help your non-profit stand out from its competitors and succeed.
In particular, there are three non-profit marketing situations that frequently arise which we address on a regular basis:
Your Website Fails to Attract Clients
Your SEO Performs Poorly
Your Content Department Is Getting Poor Results
Any one of these issues can be a critical problem. Fortunately, each one can be corrected with a thorough review that looks at the quality of your content ideas, and perhaps a few tweaks and optimizations. Let’s take each these problems, one by one.
If Your Website Doesn’t Attract Any Clients
So, you have a website but it’s getting little traffic, few clients, and fewer donors. Don’t despair. We at Lasting Trend can help.
The health of your website is one of the most critical aspects of your digital marketing presence. Through it, people learn how they can help out and participate in your non-profit. A good site should contain several critical assets such as social media streams, possibly a blog, schedules of events, videos related to your cause, and other types of information (And don’t forget that donate button).
Overall, it is an investment you can’t skimp on. Because, if you aren’t getting traffic, all those assets are not being used and your on-line efforts will languish.
This is what we can do to help:
Overhaul Your SEO: We’ll start by researching your niche and establish what your B2B SEO should look like. This can lead to partnerships with companies that can lead, in turn, to an ever-growing number of opening doors.
Analyze Your Competitors. Even non-profits compete—even if it is only for mindshare. But whatever your goal, you still have to stand out and get noticed.
Find and Incorporate Growth Points: We can use what we learn from our analyses to build an ever-improving approach to your SEO that will allow your organization to reap the benefits of an optimized website and grow at ever greater rates.
And that’s just the beginning.
If You Had SEO but Didn’t Get Expected Results
SEO normally takes time to produce results. However, if you’ve given it time and think your SEO isn’t doing the job, it may be time for some strategic adjustments and optimizations.
The most common reason for SEO failure is a poor choice of marketing strategy for your particular niche. For example, suppose you run an animal shelter and you base your strategy strictly on written content, failing to take advantage of the animals’ strongest asset: their appearance. If you fail to incorporate some adorable pics/videos with appropriate alt-text, your efforts may falter.
Of course, the appropriate strategy might not be obvious at first blush. So, if you’re getting poor results, as a marketing agency for a non-profit we can run an SEO audit to:
Optimize the Website: We’ll make sure it is user-friendly and responsive making sure content is geared toward both human readers and computers.
Fix Indexation, Redirect, and Structure Issues: A website should be clean and computer-friendly. You don’t want something as simple as duplicate content to keep your site from earning a lucrative rank on Google. We’ll keep that from happening.
Perform a Competitive Digital Analysis: We’ll see how you compare to the top competitors in your niche and use the results we glean to your advantage.
Fix All Errors on the Website: Again, this is for both human and computer readers. Bad grammar or bad coding can each lead to their own difficulties.
An SEO audit should go a long way towards improving your SEO results.
a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools
If You Have Content Department That Show Low Results
If you already have a Content Department, there are still advantages to hiring a non-profit marketing agency like us. If your SEO services are no longer as effective as they used to be, we can help. If your marketing team lacks sufficient time to market your latest service effectively, again, we can help.
Our B2B services are a critical aspect of what we offer. They are fine-tuned to meet your needs. With us, you get:
Monthly On-Page SEO Reports: We’ll help you set up a reporting system with proper analytics to turn your SEO data into information you can act on. No more staring at numbers and charts wondering what such means. Our detailed reports will analyze the data and help you interpret it, so you know how to make your next move.
Quick Solutions and Fixes: With our tools we can analyze and catch problems as they arise. If some of your content is causing a decline in traffic, we can find that out and fix it. If one of your campaigns is a little sluggish, a quick analysis can determine if it needs a few adjustments or should be scrapped entirely.
An Opportunity to Escape Traffic Plateaus and Get More Leads: If your website traffic has leveled off into a plateau, we can help you bust out and grow again. Continuing growth is the key to continuing success. And that requires more leads.
So, let’s roll-up our sleeves. We’re the non-profit marketing agency that’ll get your website popping!
Reasons To Choose Us For Your Business
Still unsure if you want to take advantage of our experience in non-profit marketing? See how your options match-up in this table comparing us to typical non-profit marketing companies and your own in-house marketing department.
General SEO agency
Personal customer care
The in-house team devotes 100% of their time to your projects.
Each client gets a personal manager accountable for the project results.
The client receives a dry report once a month, it is difficult to understand what is being done on the project now.
One client per market
Own team will only work with your projects.
We never take two clients that will compete in the same niche and the same geo.
General SEO agencies take as many clients as they can.
Depends on the size of a team. Often, team members don’t have enough experience for deep research.
We provide deep research with a target to bring you profit. We do not collect popular words and topics from your niche.
Big companies have deep research options. But the total results will look big and half of them won’t attract any client.
Normally, the in-house team fully understands your niche and can see what keywords you need to look for.
The first step in our SEO processes is to understand the niche. That helps to find the most profitable growth points.
No time for niche understanding, automated SEO processes.
Based on the team size. Can be as low as $2500 for one intern-level full-time employee to $10k+ for a team
Starting with $2999
Wide range of prices. From $500 (firms that most likely won’t deliver) to $50k (nationwide largest firms).
SEO Results You Get with Lasting Trend
You might know exactly how you want your website to look, but that doesn’t matter if no one is clicking on your site. A website is an investment of time and money that can be used to spread your organization’s message to a variety of audiences.
Finding “low-hanging fruits”to get SEO boost
Brainstorming and strategy approval for 12 months
Developing traffic growth strategy
- Content Plan
- Link Building
- Technical SEO
Development of reporting system and proper analytics setup
Implementing customer growth tactics
Search and/or social ads
Strategy correction based on the first dataset
Sales Grow - your investments are starting to pay off
Conversion rate optimization of landing pages
Sales funnel optimization
Marketing strategy review and development for the next 12 months
As one of the best agencies specializing in non-profit marketing out there, we have the experience to help you achieve your goals. When it comes to helping our clients, be they entrepreneurs with a local shop or a non-profit organization like yours, our SEO results say it all. We get the job done because we are:
Passionate SEO Experts: We’ll get your site noticed by search engines, increase its exposure, and draw in an ever-increasing number of clients.We’ll optimize your site without sacrificing human readability.
ROI Obsessed: It’s the digital era and digital marketing has a significantly greater ROI than traditional routes. Put us to work for you, and we’ll get you a return.
Result-Oriented: You’ll see results in multiple areas from increased sign-ups for your email list to larger numbers of volunteers. And, most critically, you’ll see increases in the money you raise—to run your organization and support your cause.
A Team that Offers Real-Time Analytics: We won’t just tweak your website and walk away. We’re committed to building a lasting relationship with your organization through which we’ll provide real-time analytics. We’ll use such information to constantly update which marketing channels are the most effective for you and your site. And we’ll act on that information.
All told, that’s a lot of value for a reasonable cost.
9 th Place
Top 15 New York SEO Services Companies – Leaders (Clutch)
15 th Place
Top 90 SEO Companies in New York (The Manifest)
We are Google Ads certified partner
5-star verified reviews profile on Clutch from real business owners
What Our Clients Have to Say
Just take a look at what our other clients have said:
Testimonials and Reviews
"They always finish early, and the work is of high quality."
OCT 13, 2020
Willing to refer:5.0
The client was impressed with Lasting Trend’s professionalism and strong work ethic. The team always met deadlines and delivered high-quality work at reasonable prices.
"It was an easy-going project, and I enjoyed doing it."
MAY 26, 2020
Willing to refer:5.0
The work from Lasting Trend satisfied the client, as it was all delivered on time and as promised. Their well-rounded expertise in things outside of marketing and SEO made them a valuable asset. The communication flowed smoothly and the team’s knowledge was clear.
“The Lasting Trend team is full of problem solvers.”
APR 14, 2020
Willing to refer:5.0
The partner's online presence and organic sales have increased. Lasting Trend delivers quality work and produces effective results. Their team is communicative and readily available to answer questions. Tackling issues head-on and providing solutions are hallmarks of their work.
"They deliver the results that they promise at a reasonable price."
NOV 08, 2019
Willing to refer:5.0
The various efforts and improved site have contributed to better visibility on the first page of search results for the business. Lasting Trend is responsive and knows the best course of action for the project. Customers with patience will see the results from the engagement.
“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”
SEP 10, 2019
Willing to refer:5.0
Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.
"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."
JUN 21, 2019
Willing to refer:5.0
Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.
Here’s a single case study to demonstrate our abilities as one of the best small non-profit direct marketing agencies.
Before hiring us, the law office of Yuriy Moshes was an established, respectable law firm that was having trouble with its website. They had one, but it just wasn’t getting any results. It was producing no value. After a careful evaluation and some work, we turned the site around. Follow the link for the full case study of Yuriy Moshes.
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Sometimes a website can be more of a problem than it is a boon. If you are spending too much time worrying about and tweaking your website, you know what we mean. If it has become a sinkhole for untold quantities of cash and is consistently failing to produce results, there’s one thing left to do.
Stop babysitting your website!
You have a non-profit to run. There are a number of non-profit advertising agencies out there, but if you do your due diligence, we’re sure you’ll find Lasting Trend at the top of the list. We’re a shining jewel among the many small advertising agencies for non-profit organizations. Leave your website to us.
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