You may have traffic coming to your site, but getting a client is a challenge. Doing what you are currently doing will not change the results to get to where you want. You can either learn all of the nuances on how to convert the traffic, or you can find an inbound marketing company to help you. Hiring a company who can get you more clients from what you already have will be your best option.
Hiring professionals who know how to effectively use social media and advertising budgets to help you beat out the competition. As part of the implementation process, and to better understand what inbound marketing services you need, the first thing is to set your goals. Content creation and adjustment to turn leads to clients will help you achieve those goals. As there are several parts to services provided, we will break down what efforts can be provided in order to utilize your resources and their experience to the best of your brand.
Depending on the inbound marketing agency, there is a variety of services that can be provided. Over the next sections we will focus on what types of inbound marketing services you can expect to find. Each one will help you understand what services you may need.
As an inbound digital marketing agency, the first thing that needs to be done when hired is find out where your company is. By looking at the resources and where the marketing climate has been, it helps them understand what needs to happen. Taking that data and looking at the competition will help build a solid plan. Regardless of the industry being either remodelers or contractors, the efforts are the same. After looking at the internal processes and content, the next is looking at the outreach.
How the company sets their budgets for social media and other ads. After looking at those two aspects, the next step is to look at where it is in comparison to others. Knowing what the competition is doing and where it has placed them in relation to your company is important to understand. Inbound marketing agencies need to have those details to know how to set the pace and start taking over in the niche.
Knowing what is happening within your industry and in your area helps you know where your areas of opportunity for growth are. This is the best step in getting ready for a brand refresh and the development of new marketing plans. After doing this, the next thing to do is start increasing the marketing efforts on the new targets found from this research!
The next step in inbound marketing services generally is to look at the marketing objectives. You now have an idea and understanding of where you are in relation to your competition, and your current standing.
Knowing how to move forward to increase your standing and outreach is key for the inbound marketing service to be effective. Knowing who your audience is, is the first part of this. The individuals who are currently visiting your website, clicking on your ads, following your social media, interacting with you. These aspects are key to understanding the next steps for you to take to increase engagement. Some key questions when beginning to implement a new marketing objective:
There are many other questions to ask, but this will get you and the local inbound marketing agency on the same page. From answering those questions, you can start development of targeted marketing efforts. This refocus and reallocation of resources can lead to higher conversion of leads, as well as increase the number of leads to your content.
Throughout these inbound marketing services offerings, the buildup is to provide the best content for your audience. As we’ve looked at in the past sections knowing where your company’s position is gives you a solid ground to start working from. Once you know where your strengths and areas of opportunity for growth are, you can develop a marketing plan. By understanding your marketing objectives, you can narrow into your content to have a laser focus.
Establishing your target audience will allow you to deliver even better content for them. You will be able to appeal to the specific group of people who you want to share your product with more effectively. The resources you utilize, especially the coordination of social media and advertising, will become more effective. When you narrow down your marketing objectives you will be able to focus better on the specific group needs.
As your company is able to focus in on the content, you will be more effective at generating leads. As you are able to gather more leads, the process will also help you be able to turn those leads into clients or customers.
The ability for the inbound marketing companies you would like to partner with is to get more leads. The entire purpose of any marketing objective is to appeal to your audience. The ability to attract more individuals to your company is key. If you’ve gone through the process you have already narrowed down your content. You should have goals set to put your efforts toward attracting that audience.
It seems that narrowing your focus will eliminate more potential customers, but that’s not the case. Narrowing your focus will only allow you to do a better job attracting those who belong in that niche. Your message will be better received and more accepted. You will be able to put in all of your resources on implementation of that specific advertising campaign. Because your message is so focused, you will then be able to increase your brand awareness as well.
Appealing to a specific niche helps you stand out within that niche and you will get noticed. Data has shown that the more focused you are the better you stand out compared to your competition. As you get noticed by more within your target audience, the leads will begin to show up and you will do better than your competition.
There are a lot of reasons to partner with an inbound marketing company. When looking at the ROI you receive compared to the inbound marketing agency pricing, you will see the reason why you should partner with one. As a business owner, you don’t necessarily know the ins and outs of implementation of a social media strategy or proper advertising budgets. You don’t have the experience to put your resources toward the development of a brand awareness program.
You need someone to know how to get your business to show up on Google maps. You know how to do your job, and you should put your efforts into beating out the competition and crushing your goals. Partnering with a company who knows how to do all the things that you as a business owner doesn’t, it can increase the speed for you to reach your goals. Knowing how to take the services you provide, remodelers, contractors, or other service, you can continue to focus on what you do.
That is your passion and that’s definitely where you should stay focused. You should hire a company who is as passionate about helping companies like you grow faster than you could alone. There are a couple of major things that an inbound marketing company can focus on to help your business grow.
If you are looking at local inbound marketing agency cost, the reason is because it generates more leads! Look, we know that you are great at what you do. Your goods or services speak for themselves. It’s great for you to be able to perform your passion. Because you are so good at what you do, you get leads from your clients. Most of the time those leads are converted to new clients. That can become the lifeblood of your business. There are some who venture off to do some advertising on Google or social media. Are you using those resources most effectively?
When you get those leads, do they really pan out? Maybe they do, but maybe those efforts aren’t as efficient as they could be. By partnering with an agency who does that full time, their experience can pay off for you immediately. You will be able to use your advertising budget more effectively, but even more than that, you will get a full marketing strategy to fine tune and enhance on what you are doing. You will also end up doing more than you currently are, and the potential for more business increases exponentially. More leads are what will be best for your business, and we know how to help you get them!
A major benefit of partnering with an inbound marketing company is not only an increase in leads – which is great. The partners that you get introduced to are also amazing. As we build out a marketing strategy in tandem, we focus on the targeted audience that you are ideally trying to reach.
As the campaign continues forward and you become more efficient in your advertising efforts. You are then able to find your leads – and that will be an increase of business already. In addition to leads, you will also get more partners. You will be able to utilize those partnerships to make connections and potentially help them and you as well.
| Service | In-house team | Lasting Trend | General SEO agency |
| Personal customer care | V The in-house team takes 100% of their time on your projects. | V We work transparently and the client can see what work is being done right now from the handy dashboard. Each client gets a personal manager responsible for the results of the project. | X The client receives a dry report once a month, it is difficult to understand what is being done on the project now. Any edits or suggestions are considered after some time, after an appraisal by several people. |
| One client per market | V Own team will only work with your projects. | V We never take two clients that will compete in the same niche and the same geo | X General SEO agencies take as many clients as they can |
| Deep research | X Depends on the size of a team. Often, team members don’t have enough experience for deep research. | V We provide deep research with a target to bring you profit. We do not collect popular words and topics from your niche. | V Big companies have deep research options. But the total results will look big and half of them won’t attract any client. |
| Niche understanding | V Normally, in-house team fully understands your niche and can see what keywords you need to look for. | V The first step in our SEO processess is to understand the niche. That helps to find the most profitable growth points. | X No time for niche understanding, automated SEO processes. |
| Pricing | X Based on the team size. Can be as low as $2500 for one intern-level full-time employee to $10k+ for a team. | V Starting with $2999 | X Wide range of prices. From $500 (firms that most likely won’t deliver) to $50k (nationwide largest firms) |
We have several success stories, but one in particular had an increase of organic traffic by 50-fold! Through 3 major areas of market research, analysis of competitors, and website audit content, we helped change this company’s results around.
They went from zero organic leads in google searches to getting 10 plus per day. Today they are reaping the benefits to good inbound marketing service work. For a full version of this particular case study, please click here.
Ok, stop babysitting your website. Don’t bother watching the YouTube videos to become your own inbound marketing services expert. Leave that to Lasting Trend. We are the experts that can partner with you to get you to your goals.
Our lead development and marketing services are based on working closely with you and helping you get results. We stay in communication with you so you understand what is happening and what you can expect from us. You don’t need to understand how all of it works, you just need to know it does. Our content will bring you money, not headaches. Contact us today for your free consultation.
