There’s a joke floating around the internet that says, ‘the best place to hide a dead body is on page 2 of Google Search results.’ It sounds gory and violent, but it’s true. Here’s why.
Many people reach out to HVAC companies when in an emergency. When they search online for the best HVAC Company for a solution, they’ll probably jump on the first company they find. This is why SEO should be at the heart of your marketing strategy. If people see you among the top search results, they’ll reach out for help.
Unfortunately, not every HVAC online marketing Company can open floodgates for your business. Every industry and business is unique and requires an equally unique SEO strategy to get results. Lasting Trend understands this and creates a custom HVAC company marketing solution that’ll help you rise through search ranks and improve traffic. And here’s the kicker; our marketing services are effective and affordable.
HVAC SEO Services That We Provide
There’s no doubt that SEO is a powerful marketing tool that’ll allow your business to tap into a sea of potential customers. However, some business owners and marketing agencies for HVAC companies are too quick to launch SEO campaigns without having a clear strategy. This leads to underwhelming results and frustrated clients with a big hole through their pockets.
We believe you should 2x, 3x, or more every dollar you spend on SEO. If the returns don’t match this, then the SEO strategy isn’t worth your time and money. To meet our client’s goal, we’ll develop structured, creative, and custom SEO solutions. Below are some situations where we swoop in and successfully save the day.
If Your Website Doesn’t Attract any Clients
Attracting clients is more like fishing. There are two approaches you can use to catch trout:
Dragging a couple of nets under the boat and catching everything it comes across. With this strategy, you’ll use many resources but yield poor results as per your goals. Sure, your nets will be full but only with a couple of trouts (if you are lucky).
Use specific baits, lures, and equipment to attract the trout. Though this process needs more planning and knowledge of trout, it’s most effective.
The same is true for businesses. Rather than wasting resources attracting the wrong audience, you should have a curated process of luring them in.
We can help you do this by:
Researching your niche, target audience, identifying their needs, and coming up with a good value proposition
Analyzing your competition
Identifying growth points for your site and using them in an SEO strategy
If you had SEO but Didn’t Get Expected Results
We’ll not sugar coat it – SEO takes time. In the HVAC industry alone, there are thousands of websites, and a good chunk of these target the same customers as you in your region. And there are probably some companies and sites that have been in the game longer and have more experience – so competition is inevitable.
As a new site, you have to go through the process as older sites. The good news is that when the HVAC marketing company does it right, you’ll reap great rewards. But if there’s no change, the strategy wasn’t effective. If this is you, we’ll start with an SEO audit to:
Optimize the website and make it more user friendly
Conduct a competitive analysis
Optimize and create a local citation
This will form the basis of the SEO approach we take.
If You Don’t Have Time For Babysitting Your Website
Time is money, and your business cannot afford to lose it. So, as an HVAC digital marketing company that’s got your best interest at heart, we’ll fine-tune our services and implement only those that work.
The SEO space is ever-changing with constant Google Algorithm updates. Therefore, what used to work a couple of months/years ago might be a waste of time today. For instance, SEO strategies like keyword stuffing, publishing cheap content, creating new pages for different keyword variations, adding hidden text to content, and link exchanges are a waste of time.
When you hire the right HVAC marketing company (us), you get:
Deep research with a firm understanding of your site and client needs
A chance to scale your business to the moon
Quality traffic that converts
A dedicated team that works to increase your site’s traffic and sales
Our full service will help you achieve your website goals and take business to the next level.
If You Have Content Department That Show Low Results
It’s frustrating to rely on SEO tactics that no longer bear fruits. That’s why you need a specialized HVAC marketing company that’s well informed and continuously learning to handle your SEO.
SEO is getting more complex, and Google is getting better at picking out spammy links and cheap content. Moreover, some changes happening at the industry level require a professional to identify and adapt to.
If you trust us with your site, we’ll help you scrape off outdated strategies. In their place, we’ll implement fresh, efficient, and effective strategies that’ll get you desired results. Lasting Trend:
Already has detailed niche research and data
Has experience as an HVAC advertising agency and has in-depth knowledge of current HVAC digital marketing trends
Uses enterprise marketing tools and software
We are an exceptional HVAC marketing agency that’ll deliver timely results.
Reasons to Choose Us As Your HVAC Marketing Company
General SEO agency
Personal customer care
An in-house team dedicates all their time to the SEO project
We assign a dedicated project manager to update clients on progress and plans.
The SEO agency delivers a basic report every month that leaves much to be desired. It’s difficult to know what they are currently working on
One client per market
The In-house team will handle your SEO marketing projects.
We believe our client deserves the number one spot, and working for a competing company is a conflict of interest.
They take any business they can get
Research conducted depends on team size. Unfortunately, they often don’t have sufficient experience for deep research or are stretched out too thin or both.
We are industry professionals and conduct deep research for your target market to maximize profits.
They have the resources that aid deep research. But often, the results are everywhere and don’t attract clients as expected.
Usually, the in-house team understands the HVAC niche and knows the keywords to target.
Our first step is to understand the industry and develop a scalable and profitable SEO strategy.
They have a one-size-fits-all approach to SEO.
The HVAC company budget for marketing varies depending on the size of the team and experience. For example, it could be $2,500 for an intern or $10,000 for a pro team.
The basic package is $2999
Price ranges from $500 to $50,000+. But, unfortunately, costs don’t guarantee results.
What You’ll Get When you Partner With Us
As a hands-on entrepreneur, you are a pro at your business. By this time, you’ve probably spent a lot of time learning and implementing SEO on your site or hired incompetent companies that left you poorer with nothing to show for it.
We feel your pain on this, but the best we can do is promise you a better future. When you choose to partner with us, you’ll benefit from:
Top Google Search and Google Map ranking
More web traffic and increased leads
Better SEO ranking market domination
Overall, we strive to improve user experience, brand recognition, and amp your sales.
9 th Place
Top 15 New York SEO Services Companies – Leaders (Clutch)
15 th Place
Top 90 SEO Companies in New York (The Manifest)
We are Google Ads certified partner
5-star verified reviews profile on Clutch from real business owners
Our Happy Clients Review
Here’s what clients are saying about us.
Testimonials and Reviews
"They always finish early, and the work is of high quality."
OCT 13, 2020
Willing to refer:5.0
The client was impressed with Lasting Trend’s professionalism and strong work ethic. The team always met deadlines and delivered high-quality work at reasonable prices.
"It was an easy-going project, and I enjoyed doing it."
MAY 26, 2020
Willing to refer:5.0
The work from Lasting Trend satisfied the client, as it was all delivered on time and as promised. Their well-rounded expertise in things outside of marketing and SEO made them a valuable asset. The communication flowed smoothly and the team’s knowledge was clear.
“The Lasting Trend team is full of problem solvers.”
APR 14, 2020
Willing to refer:5.0
The partner's online presence and organic sales have increased. Lasting Trend delivers quality work and produces effective results. Their team is communicative and readily available to answer questions. Tackling issues head-on and providing solutions are hallmarks of their work.
"They deliver the results that they promise at a reasonable price."
NOV 08, 2019
Willing to refer:5.0
The various efforts and improved site have contributed to better visibility on the first page of search results for the business. Lasting Trend is responsive and knows the best course of action for the project. Customers with patience will see the results from the engagement.
“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”
SEP 10, 2019
Willing to refer:5.0
Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.
"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."
JUN 21, 2019
Willing to refer:5.0
Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.
If you did not find your industry just contact us.
Our Recent Case Studies
If content is ‘king,’ then marketing is ‘queen.’ Our experts understand this and used it on a past client to deliver desired results in 6 months.
The New-York based law offices of Yuriy Moshes approached us with a problem. They had a working website with a trickle of organic visits. Despite having a great reputation built by word of mouth, they lacked a web presence. The objective was to open the flood gates on their site – and boy did we deliver.
Read our breakdown of the journey to success with them here.
Request Your Free Consultation Now
If you want a boost in sales and ranking, don’t settle for anything but the best HVAC marketing company. For this, you need a company dedicated to the process and will spend time developing a custom solution for your business. Every dollar you spend should come back to you 2x, 3x, and more.
For effective results and a great experience, reach out to us for a free consultation and discuss how we’ll give your web presence wings to fly.
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If you’d like to get a customized digital strategy unique to your business, you can schedule a FREE CONSULTATION with us
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