While it’s great to learn SEO on your own, it can be some time before you develop the necessary skills to support your legal niche the right way. Here are some common misguided tactics that lawyers have performed in the past:
Lawyers that wanted to save many by doing SEO themselves ultimately hurt more than helped their firm because of their lack of experience giving no results.
When lawyers looked for SEO agencies they often took the cheapest agency. This in turn hurt them because they didn’t deliver. When it comes to SEO the customer oftentimes gets the “you get what you pay for” result.
That’s why you need to realize that your firm will make more money in the long run by going with an agency that understands the legal niche such as Lasting Trend.
SEO Audits
An SEO Audit is normally the quickest and most efficient way to boost rankings and benefit your law firm. Below we cover all the different SEO audit metrics we offer:
Detailed & Well-Designed SEO Audit
Consists of an overall analysis to better find your specific website’s strengths and weaknesses to help develop an SEO strategy.
Technical Site Audit
Lists all the technical problems that are causing SEO issues.
Competitor Research
Provides a detailed report on primary competitors to help reverse engineer their SEO strategy to rank above them.
Comprehensive Keyword Research
Provide a list of currently ranked keywords and develop strategies to increase keyword rankings and rank for new keywords.
Content & Inbound Link Profile Audit
Spotting toxic and unwanted links and providing link-building techniques to get more high-profile links to your site.
By using SEO auditing services from Lasting Trend for your site you won’t be disappointed by the results.
Keyword Research
Once the first audit is complete Lasting Trend will perform keyword research services. This ensures that your online firm’s presence improves which ultimately leads to more potential clients. Here are some of the ways Lasting Trend can offer keyword help:
Knowing the Target Audience
Lasting Trend will find your target audience and their specific motivations that affect their buying decisions.
Finding Keywords from Popular Similar Firms
By finding keywords that similar firms are using, Lasting Trend can incorporate them into your website to help you rank better competitively.
Implementing Long-Tail Keywords
One of the most underused techniques is implementing long-tail keywords. These are keywords that are more specific to a niche and while they don’t get as much traffic there is less competition.
Local Keyword Research Techniques
By engaging in local SEO we can get in touch with real clients from your website. This can be a benefit to the local services or products your firm provides.
By implementing the keyword research techniques from Lasting Trend you are sure to rank much more competitively among your competitors.
On-Page Optimization
Lasting Trend provides an all-in-one package for On-Page Optimization services. We believe that any amount of money you spend with us should produce the very best results to exceed the amount paid. There are 3 key strategies that we use:
Researching & Reporting
We research every aspect of your firm to know that standards of your site to attract new potential clients. After researching we provide reports on what your On-Page SEO Optimization should look like.
Competitor Analysis
By using competitor analysis techniques we can find your main competitors and their specific market. This helps us get the desired target keywords to help our overall strategy.
Searching For Growth Points
After performing proper research it will help to discover potential growth points of your firm’s website. This growth strategy intends to help in attracting customers.
Lasting Trend pays attention to the smallest details to make sure all of your web pages meet the desired SEO best practices.
Content Strategy
Lasting Trends offers a unique content approach when it comes legal niche market. We provide niche research in which our marketing specialist can create detailed tasks for copywriters. Instead of using general copywriters, we use paralegals or niche professionals to write more efficient blog posts. This is to ensure that by using experienced legal niche writers they will use the most relevant legal jargon to help rank in this competitive space.
Once this is completed it will be sent to our marketing specialist to check if the text is SEO-friendly. When approved we send it to you for further review.
a clear understanding of the US market and specific industry niches
experience and expertise needed for the project
reliability and responsible handling of sensitive data
practical resources and specialized tools
For the last step, our content manager will add images, forms and publish the article so that it can start to rank competitively. This technique works well in that it goes through many checks and balances from multiple professionals to make sure we create the best content for your website.
Technical SEO
Technical SEO consists of all activities around on-site technical elements to ensure they are optimized to the highest degree to be visible on search engines. Lasting Trend provides the following technical SEO features:
Page Speed
This is a huge Google ranking factor that also affects rankings indirectly through user experience, bounce rate, and much more.
Crawlability & Indexability
Any technical SEO issues should be eliminated to ensure web crawlers can easily access your content.
Links
The stronger your website is the more likely your link-building campaigns will do well in acquiring more and higher quality backlinks.
Duplicate Content Issues
Every page on your site should be unique so as not to confuse search engines.
Security
A top priority in SEO work according to Google.
Structured Data
While not a ranking factor, it helps Google to better understand your page’s content to potentially improve your ranking.
Technical SEO can be a little confusing to a firm just starting in SEO so that’s why you can lean on Lasting Trend to help!
Link Building
Link building is the strategy of enticing other websites to link back to your targeted website. This in turn can influence search engines and how they see your website. This is often one of the hardest techniques to perform because sometimes quality content isn’t enough. Other sources have to either want to link back to you or you have to reach out to them for a backlink and this isn’t always a sure thing.
By reaching out for link-building services from Lasting Trend you will be able to have us carry out a full strategy to get you the highest quality links to your site.
Local SEO Packages to Turbo-Charge Your Business
Get in touch with us at Lasting Trend for our different Local SEO Packages to take your firm’s local traffic to the next level. Not only can we impact your local rankings, but help to increase phone calls, bookings, and website visits. We are experts in Google My Business and can help to amplify your presence on Google.
Our Process
Our process includes the following Google My Business services to better help your firm’s local SEO organic rankings:
Weekly Content Updates
Optimizing Profile Data
Connecting With Customers
Having a Dedicated Account Manager
These Google My Business services mentioned above will help your local listing get more traffic and potential clients.
Why Trust Our Affordable SEO Services For Law Firms
You can trust our affordable SEO for attorney services because we practice a multi-step approach to ensure the long-term success of marketing campaigns for your company. We break this down into month-by-month stages:
Month 1
Site Analysis
Finding low-hanging fruits for an SEO boost.
Niche Research
Competitive Analysis
Developing a brainstorming & strategy approval for the next 12 months.
Month 2
Making a traffic growth strategy that includes a content plan, link building, and technical SEO.
Developing a reporting system with proper analytics setup.
Months 3-6
Implementing more customer growth tactics.
Blogging
Webmaster outreach
Search and social ads if needed.
Revisiting initial strategy to make any corrections.
Months 6-12
Sales are starting to improve from your investments.
Landing page conversion rates are improving.
Newsletter Emails
Optimizing the sales funnel process.
Reviewing the marketing strategy and development for the following 12 months.
Our lined-out steps make it completely transparent what you can expect from our SEO services.
What Makes Us The Most Affordable SEO for Lawyers Company?
Recent SEO Case Studies
The case study from the law office of Yuriy Moshes brings the issues of them not pulling in leads from their website; even though they had a stellar reputation in the industry. By making our number one goal to make the phone ring as much as possible we were able to increase their clients to acquiring 10 more each day. They were also able to see the results of our hard-earned by the 6-month mark and broke even after 9 months.
"They always finish early, and the work is of high quality."
OCT 13, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The client was impressed with Lasting Trend’s professionalism and strong work ethic. The team always met deadlines and delivered high-quality work at reasonable prices.
"It was an easy-going project, and I enjoyed doing it."
MAY 26, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The work from Lasting Trend satisfied the client, as it was all delivered on time and as promised. Their well-rounded expertise in things outside of marketing and SEO made them a valuable asset. The communication flowed smoothly and the team’s knowledge was clear.
“The Lasting Trend team is full of problem solvers.”
APR 14, 2020
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The partner's online presence and organic sales have increased. Lasting Trend delivers quality work and produces effective results. Their team is communicative and readily available to answer questions. Tackling issues head-on and providing solutions are hallmarks of their work.
"They deliver the results that they promise at a reasonable price."
NOV 08, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
The various efforts and improved site have contributed to better visibility on the first page of search results for the business. Lasting Trend is responsive and knows the best course of action for the project. Customers with patience will see the results from the engagement.
“We've worked on projects with other companies, but none of them generated the leads that Lasting Trend provided.”
SEP 10, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
Based on improvements that Lasting Trend put in place, the average number of daily inquiries is about ten, well above previous leads. Lasting Trend is responsive, and their maintenance proposals are sound. They’ve never missed a deadline.
"They remain up-to-date and educated about current trends in the industry and change their approach accordingly."
JUN 21, 2019
Quality:5.0
Schedule:5.0
Cost:5.0
Willing to refer:5.0
Feedback summary:
Since beginning the collaboration, the business has earned significant traffic on the website and social media platforms. The efforts have been successful in generating more leads and interest. As a partner, Lasting Trend ensures they use best practices and put the project’s needs first.
Determining if you need to hire someone for SEO depends greatly on what industry you’re in. This will determine your competition level and how difficult it will be to rank well organically. The lawyer industry can be especially competitive for SEO, that’s why Lasting Trend specializes in the Law SEO niche to help companies just like you.
What Affordable SEO Services For Lawyers Do You Offer?
With our affordable SEO Services for lawyers, you get content marketing, link building, and technical SEO to manage all aspects of your firm’s online presence.
How Much Do SEO Services For Law Firms Cost?
For SEO services you are expected to pay roughly $60,000/year with Lasting Trend. This is 4.5 times cheaper than an in-house team which includes a marketing director, senior SEO, content writer, and junior designer which on average make $275,000/year combined. So while $60,000 may seem like a lot, for the grand scheme of things it is the most affordable law firm SEO service that money can buy.
Get Affordable SEO Services For Attorneys
When you have effective content on your website it should bring you money, not headaches. All too often companies keep wasting their time and money trying to save pennies when they could be making dollars by hiring an SEO agency. Stop babysitting your website and check out Lasting Trend who provides affordable SEO for attorneys. Our marketing specializes in the lawyer industry niche is directed at working closely with your firm and getting results.
Contact us to see how we can help take your company to the next level.
Get in Touch
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