Getting leads is a top priority for many businesses. Increased foot traffic always makes a business owner feel like their business is moving in the right direction. But does that traffic increase mean the leads will produce quality business opportunities? It’s the question that can frustrate and challenge even the most seasoned business owner.
That’s where AB testing can help. And Lasting Trend can provide some of the best AB testing services available on the market.
And that’s just one of the many quality services Lasting Trend can offer for your business. Don’t know where to start? Contact Lasting Trend today to learn more about our ab services and other business solutions.
Lasting Trend’s AB testing service,which also gets referred to as A/B split testing, allows our clients the chance to find out which website segments works best for their intended audience. Rather than a one-size-fits-most model, Lasting Trend works with each client to formulate the best AB testing service for the clients they want to attract.
Rather than employ the traditional trial and error approach to business messaging, an A/B split testing service allows a business to make the best decisions about their business with data created from using original testing material. The “A” serves as the controlled group, or the original variable, while “B” shows the new version. And Lasting Trend has one of the best AB split testing services available on the market.
Like split testing, multivariate testing allows the client to compare and contrast the old and new features on a larger scale. Rather than just one aspect of a website, multivariate testing can compare and contrast multiple features on a single page.
For example, a travel website with multiple features on a single page can benefit from multivariate testing by allowing a client to compare and contrast all of the features rather than just two versions of the whole page. This allows a client to potentially recreate an entire page without having to rebuild the entire page from scratch, saving time and energy for other business functions.
Just as split testing takes the individual business’ needs into consideration, Lasting Trend employs a variety of techniques when using ab split testing for our clients. With user experience tests, we offer alternative web pages that allow a client to see how certain parts of a page can achieve more attention based on placement. If a client wants to find out how a user reacts to a banner placement on a web page, the user experience test allows the user to see two variations of the same page with the banner placed in different locations. This allows the client to understand which page elicited the better reaction from the user.
Another option would be a design test, which allows the client to measure how a user reacts to website variables such as color, type set, and overall design. By showing different style variations for a single website, the design test allows the client to create a final website design through a data-backed analysis that takes into consideration as many style offerings as the client needs. In other words, if the client needs to see how five different color backgrounds tests with their users, the design test allows them to do so, thus allowing the user to make the best decision possible.
As a business owner, it’s imperative to understand the impact your website creates with each visitor. That makes the use of a content management system an invaluable tool to learning and adapting, helping the business grow while also keeping tabs on how new potential clients react to your website’s content.
In most cases, every page of a business website serves a unique purpose. And each page has to operate with a specific goal in mind, whether it’s to inform a user about the company’s history, the areas they operate, the products and/or services they provide, and the best way to contact for questions and service.
CMS-based ab multivariate testing techniques allow a business owner the ability to monitor and change their individual sites without having to go through the trouble of creating entirely new website every other month so new users can compare and contrast the varying content presentations. Nobody wants to deal with that much work; the website owner can’t take the time to create whole new variations of their website every other week, and new users don’t have the patience to consider the differences when all they want is to learn more about what the business can do for them.
The best part about Lasting Trend’s AB testing services? They can be applied to whatever aspect of a website the client needs.
For example, say a business wants to overhaul the look and feel of a website but not update the text. Ab testing allows the client to see how users react to whatever new look and design they want to offer, be it two new options or seven.
An AB testing agency allows a user to make even small adjustments, such as smaller design elements meant to catch the eye of a new user. Such small adjustments can lead to a user spending more time on the website to learn more about what the business has to offer. This can be useful for several reasons: the new user might decide, either right away or several days later, to take advantage of the business’ offerings. Further, the design choice may lead the new user to recommend the business based entirely on their experience visiting the website.
Excellent presentation can lead to an excellent user experience, which can mean big business for the company that took the time to get their message right.
And because AB testing companies can be used as often as the business needs, the owners can make whatever adjustments they need at any time.
Understanding how the users react to the information presented by the business allows for a kind of conversation between the business and potential clients. And like most good conversations, these interactions cost nothing but the time and attention of both participants. By seeing how a user reacts to a website, the business can better respond to the user’s needs.
Likewise, keeping a running understanding of what the existing customers need and rely on allows the business to maintain and build upon the relationships established by happy customers. Like any good relationship, communication allows both parties to state what they need and how they need it, and ab testing allows businesses the tools to keep the conversation going.
Because the data comes from the interactions of real users with real businesses, the business can make the proper adjustments quickly without having to worry about whether those changes will reach their intended audience. They already know it will because the data was supplied by the users themselves, and the business can act with confidence.
An AB testing companies allows the business owner to feel more confident about the return on investment for the work they do. By demonstrating how an aspect of a website works or doesn’t work, the business owner can make better decisions, creating a feeling of better ROI that allows the business to keep moving forward.
| Service | In-house team | Lasting Trend | General SEO agency |
| Personal customer care | V The in-house team takes 100% of their time on your projects. | V We work transparently and the client can see what work is being done right now from the handy dashboard. Each client gets a personal manager responsible for the results of the project. | X The client receives a dry report once a month, it is difficult to understand what is being done on the project now. Any edits or suggestions are considered after some time, after an appraisal by several people. |
| One client per market | V Own team will only work with your projects. | V We never take two clients that will compete in the same niche and the same geo | X General SEO agencies take as many clients as they can |
| Deep research | X Depends on the size of a team. Often, team members don’t have enough experience for deep research. | V We provide deep research with a target to bring you profit. We do not collect popular words and topics from your niche. | V Big companies have deep research options. But the total results will look big and half of them won’t attract any client. |
| Niche understanding | V Normally, in-house team fully understands your niche and can see what keywords you need to look for. | V The first step in our SEO processess is to understand the niche. That helps to find the most profitable growth points. | X No time for niche understanding, automated SEO processes. |
| Pricing | X Based on the team size. Can be as low as $2500 for one intern-level full-time employee to $10k+ for a team. | V Starting with $2999 | X Wide range of prices. From $500 (firms that most likely won’t deliver) to $50k (nationwide largest firms) |
After running Lasting Trend’s ab tests normally, a business can expect to quickly find new ways to interact with their client base. It’s one thing to make changes to your website with the hope of better communicating with the client base, but even the most effective changes can be stressful and challenging if the business owner doesn’t know how to proceed with the ab tests.
That’s why professionals need to be called in. And that’s why Lasting Trend wants to help.
By tailoring the tests to each individual business’ needs, Lasting Trend can help create the right ab tests for each client. This allows the client to see how the website variations work based on their needs, thus allowing the client to create the optimal web site for their users. This also allows the users the chance to see what they want to see rather than what some consultant suggests they want to see.
Want to see how Lasting Trend’s ab testing has helped other clients? Don’t take our word for it; let the case studies show how our techniques work for our clients.
Tired of having to constantly monitor your website to see how the users react? Burned out on trying to guess the best way to communicate your message? Not sure how to move forward, or even the best place to start.
Leave it for Lasting Trend. We know what to do.
Our ab testing services will be created specifically to answer your business needs. We create ab tests for each client, so you’ll never have to worry about being forced to settle for some formulaic solution that doesn’t address your individual business needs from other ab testing services.
Contact us now to see how we can help.
